← Max

Guidelines deck

4 boards · page order preserved

  1. mediamax.com

    HBO Max

    Stream must-see series, hit movies, exclusive originals, family favorites, and live sports.

    MaxCover
    01Covercover
  2. Tokens · Color

    Color System

    Light Steel Blue
    primary#A5BCDE
    50950
    fail 1.9
    White
    surface#FFFFFF
    50950
    Black
    text#000000
    50950
    AA 21.0
    Light Blue
    secondary#71B8F2
    50950
    MaxColor System
    02Color Systemcolor-system
  3. Tokens · Typography

    Type Specimen

    Aa
    Max Sanscustom

    Stream must-see series, hit movies, exclusive originals, family favorites, and live sports.

    Regular400Semibold600Bold700
    MaxType Specimen
    03Type Specimentype-specimen
  4. Identity · Marks

    Logo Suite

    primaryclear 1× logo heightmin 24px · screen
    Max
    light
    Max
    dark
    Max
    brand
    MaxLogo Suite
    04Logo Suitelogo-suite