# Marvel

> Generated by BrandSweets from the marvel-com BrandDoc (v2, schema 1). Do not edit by hand.

## Identity

**Tagline:** Marvel.com is the official site of Marvel Entertainment! Browse official Marvel movies, characters, comics, TV shows, videos, & more.

**Sector:** media

**Domain:** marvel.com

**Guidelines:** https://www.marvel.com/mediakit


Marvel.com is the official site of Marvel Entertainment! Browse official Marvel movies, characters, comics, TV shows, videos, & more.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Blue | `#6769bc` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Marine | `#223364` | — | Secondary brand color. |
| `accent` | Crimson | `#e62429` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Near Black | `#111111` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f3f3f7`, 100 `#e0e0eb`, 200 `#bfc0e3`, 300 `#9899d2`, 400 `#6769bc`, 500 `#5556b4`, 600 `#44469c`, 700 `#383980`, 800 `#2c2c63`, 900 `#222344`, 950 `#16172c`
- **secondary:** 50 `#f2f3f8`, 100 `#dfe2ec`, 200 `#bbc6e8`, 300 `#91a3d9`, 400 `#6b83cc`, 500 `#4967c1`, 600 `#3955a7`, 700 `#2f4589`, 800 `#223364`, 900 `#1e2848`, 950 `#131a2f`
- **accent:** 50 `#f9f0f1`, 100 `#f1dadb`, 200 `#f6acaf`, 300 `#f07a7e`, 400 `#eb4c51`, 500 `#e62429`, 600 `#ca161c`, 700 `#a51217`, 800 `#810e12`, 900 `#561013`, 950 `#380b0c`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#111111`

## Typography

### Families

#### UrwDin `urwdin`
- **Source:** custom
- **Weights:** 400 Regular, 700 Bold
- **Fallback stack:** `UrwDin, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** UrwDin (`urwdin`)
- **body:** UrwDin (`urwdin`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #6769bc 0%, #223364 100%)` — worst-case contrast white 4.86:1 AA, black 1.73:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #6e718e 0%, #2f3647 100%)` — ink #ffffff; worst-case contrast white 4.76:1 AA, black 1.74:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #6163b5 0%, #4c4c9c 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #6a6cbf 0%, #5454a5 100%)`; active `linear-gradient(180deg in oklch shorter hue, #595aac 0%, #444392 100%)`

## Logos

### primary
- **Formats:**
  - `png`: https://cdn.marvel.com/content/1x/mu-logo-nav-v4-2x-02.webp
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any

### favicon
- **Formats:**
  - `png`: https://www.marvel.com/assets/favicon/apple-touch-icon-180.png
- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/marvel-com/tokens.json
- Tokens (CSS): /b/marvel-com/brand.css
- This document: /b/marvel-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/marvel-com/mcp
- Agent integration guide: /agents.md