{
  "$generatedBy": "BrandSweets tokens.json — mailchimp-com v2",
  "brand": {
    "slug": "mailchimp-com",
    "name": "Mailchimp",
    "version": 2,
    "schemaVersion": "1"
  },
  "identity": {
    "name": "Mailchimp",
    "tagline": "Utilize real-time user behavior data and artificial intelligence to convert more customers. Easy to use, get started for free!",
    "sector": "marketing"
  },
  "colors": {
    "primary": {
      "hex": "#241c15",
      "name": "Charcoal",
      "usage": "Primary brand color: CTAs, links, active states.",
      "scale": {
        "50": "#f6f5f3",
        "100": "#e9e5e2",
        "200": "#ddd0c5",
        "300": "#c8b4a2",
        "400": "#b59a82",
        "500": "#a48265",
        "600": "#8d6e53",
        "700": "#745a44",
        "800": "#5a4635",
        "900": "#3e3228",
        "950": "#241c15"
      }
    },
    "secondary": {
      "hex": "#ffe01b",
      "name": "Gold",
      "usage": "Secondary brand color.",
      "scale": {
        "50": "#faf9ef",
        "100": "#f4f0d7",
        "200": "#fff3a3",
        "300": "#ffeb6b",
        "400": "#ffe438",
        "500": "#ffe01b",
        "600": "#e0c200",
        "700": "#b89f00",
        "800": "#8f7c00",
        "900": "#5e5308",
        "950": "#3d3605"
      }
    },
    "accent": {
      "hex": "#692340",
      "name": "Dark Raspberry",
      "usage": "Accent: highlights and secondary emphasis.",
      "scale": {
        "50": "#f8f2f4",
        "100": "#eddee4",
        "200": "#e8bacd",
        "300": "#da90af",
        "400": "#cd6a93",
        "500": "#c2477a",
        "600": "#a83867",
        "700": "#8a2e54",
        "800": "#692340",
        "900": "#491d2f",
        "950": "#2f131f"
      }
    },
    "surface": {
      "hex": "#ffffff",
      "name": "White",
      "usage": "Page and card background.",
      "scale": {
        "50": "#ffffff",
        "100": "#e6e6e6",
        "200": "#d1d1d1",
        "300": "#b5b5b5",
        "400": "#9c9c9c",
        "500": "#858585",
        "600": "#707070",
        "700": "#5c5c5c",
        "800": "#474747",
        "900": "#333333",
        "950": "#212121"
      }
    },
    "text": {
      "hex": "#111111",
      "name": "Near Black",
      "usage": "Body text on surface.",
      "scale": {
        "50": "#f5f5f5",
        "100": "#e6e6e6",
        "200": "#d1d1d1",
        "300": "#b5b5b5",
        "400": "#9c9c9c",
        "500": "#858585",
        "600": "#707070",
        "700": "#5c5c5c",
        "800": "#474747",
        "900": "#333333",
        "950": "#111111"
      }
    }
  },
  "typography": {
    "families": {
      "graphik-web": {
        "family": "Graphik Web",
        "source": "custom",
        "stack": "\"Graphik Web\", \"Helvetica Neue\", Helvetica, Arial, Verdana, sans-serif",
        "weights": [
          400,
          700
        ],
        "licensingNote": "Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license."
      },
      "means-web": {
        "family": "Means Web",
        "source": "custom",
        "stack": "\"Means Web\", Georgia, Times, \"Times New Roman\", serif",
        "weights": [
          400,
          600,
          700
        ],
        "licensingNote": "Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license."
      }
    },
    "roles": {
      "heading": {
        "familyRef": "means-web",
        "stack": "\"Means Web\", Georgia, Times, \"Times New Roman\", serif"
      },
      "body": {
        "familyRef": "graphik-web",
        "stack": "\"Graphik Web\", \"Helvetica Neue\", Helvetica, Arial, Verdana, sans-serif"
      }
    },
    "scale": [
      {
        "name": "sm",
        "sizeRem": 0.875,
        "lineHeight": 1.5
      },
      {
        "name": "base",
        "sizeRem": 1,
        "lineHeight": 1.6
      },
      {
        "name": "lg",
        "sizeRem": 1.25,
        "lineHeight": 1.4
      },
      {
        "name": "xl",
        "sizeRem": 1.75,
        "lineHeight": 1.25
      },
      {
        "name": "2xl",
        "sizeRem": 2.25,
        "lineHeight": 1.15
      },
      {
        "name": "display",
        "sizeRem": 3.5,
        "lineHeight": 1.05,
        "letterSpacingEm": -0.02
      }
    ]
  },
  "brandGradient": {
    "brand": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.141,
              0.11,
              0.082
            ],
            "hex": "#241c15"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              1,
              0.878,
              0.106
            ],
            "hex": "#ffe01b"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklab, #241c15 0%, #ffe01b 100%)",
          "interpolation": "oklab",
          "angle": 135,
          "name": "brand",
          "contrast": {
            "white": {
              "ratio": 1.318,
              "at": 1,
              "passesAA": false,
              "passesAALarge": false
            },
            "black": {
              "ratio": 1.252,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "The canonical brand gradient (--brand-gradient)."
    },
    "hero": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.004,
              0.004,
              0.004
            ],
            "hex": "#010101"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.494,
              0.459,
              0.267
            ],
            "hex": "#7e7544"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklab, #010101 0%, #7e7544 100%)",
          "interpolation": "oklab",
          "angle": 135,
          "name": "hero",
          "ink": "#ffffff",
          "contrast": {
            "white": {
              "ratio": 4.651,
              "at": 1,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.006,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Low-chroma hero background with a text-safe ink (--brand-gradient-hero)."
    },
    "button": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.18,
              0.149,
              0.118
            ],
            "hex": "#2e261e"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.106,
              0.075,
              0.047
            ],
            "hex": "#1b130c"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(180deg in oklch shorter hue, #2e261e 0%, #1b130c 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 180,
          "name": "button",
          "ink": "#ffffff",
          "states": {
            "hover": "linear-gradient(180deg in oklch shorter hue, #352d25 0%, #221a13 100%)",
            "active": "linear-gradient(180deg in oklch shorter hue, #261e17 0%, #140c06 100%)"
          },
          "contrast": {
            "white": {
              "ratio": 14.871,
              "at": 0,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.145,
              "at": 0.9841,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Button / CTA surface with hover and active states (--brand-gradient-button)."
    }
  }
}