# Mailchimp

> Generated by BrandSweets from the mailchimp-com BrandDoc (v2, schema 1). Do not edit by hand.

## Identity

**Tagline:** Utilize real-time user behavior data and artificial intelligence to convert more customers. Easy to use, get started for free!

**Sector:** marketing

**Domain:** mailchimp.com

**Guidelines:** https://mailchimp.com/newsroom/


Utilize real-time user behavior data and artificial intelligence to convert more customers. Easy to use, get started for free!

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Charcoal | `#241c15` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Gold | `#ffe01b` | — | Secondary brand color. |
| `accent` | Dark Raspberry | `#692340` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Near Black | `#111111` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f6f5f3`, 100 `#e9e5e2`, 200 `#ddd0c5`, 300 `#c8b4a2`, 400 `#b59a82`, 500 `#a48265`, 600 `#8d6e53`, 700 `#745a44`, 800 `#5a4635`, 900 `#3e3228`, 950 `#241c15`
- **secondary:** 50 `#faf9ef`, 100 `#f4f0d7`, 200 `#fff3a3`, 300 `#ffeb6b`, 400 `#ffe438`, 500 `#ffe01b`, 600 `#e0c200`, 700 `#b89f00`, 800 `#8f7c00`, 900 `#5e5308`, 950 `#3d3605`
- **accent:** 50 `#f8f2f4`, 100 `#eddee4`, 200 `#e8bacd`, 300 `#da90af`, 400 `#cd6a93`, 500 `#c2477a`, 600 `#a83867`, 700 `#8a2e54`, 800 `#692340`, 900 `#491d2f`, 950 `#2f131f`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#111111`

## Typography

### Families

#### Graphik Web `graphik-web`
- **Source:** custom
- **Weights:** 400 Regular, 700 Bold
- **Fallback stack:** `"Graphik Web", "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

#### Means Web `means-web`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `"Means Web", Georgia, Times, "Times New Roman", serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** Means Web (`means-web`)
- **body:** Graphik Web (`graphik-web`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #241c15 0%, #ffe01b 100%)` — worst-case contrast white 1.32:1, black 1.25:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #010101 0%, #7e7544 100%)` — ink #ffffff; worst-case contrast white 4.65:1 AA, black 1.01:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #2e261e 0%, #1b130c 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #352d25 0%, #221a13 100%)`; active `linear-gradient(180deg in oklch shorter hue, #261e17 0%, #140c06 100%)`

## Logos

### primary
- **Formats:**
  - `png`: https://mailchimp.com/ctf/images/yzco4xsimv0y/69av0PWqSZzhriZAnAPqM/cfb9023d9ce0a53b34f3328077e9fc79/Union__22_.png
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any

### favicon
- **Formats:**
  - `png`: https://mailchimp.com/ctf/images/yzco4xsimv0y/6yOoWumPafwms8aFyhVDpB/28b603ee944a4de671436f1262756ac2/Union__21_.png
- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/mailchimp-com/tokens.json
- Tokens (CSS): /b/mailchimp-com/brand.css
- This document: /b/mailchimp-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/mailchimp-com/mcp
- Agent integration guide: /agents.md