# MAC Cosmetics

> Generated by BrandSweets from the maccosmetics-com BrandDoc (v2, schema 1). Do not edit by hand.

## Identity

**Tagline:** Shop our iconic best-sellers, trending launches and exclusive collections. Limited-time beauty deals await—don’t miss out.

**Sector:** beauty

**Domain:** maccosmetics.com


Shop our iconic best-sellers, trending launches and exclusive collections. Limited-time beauty deals await—don’t miss out.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Black | `#000000` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Crimson | `#da1717` | — | Secondary brand color. |
| `accent` | Forest | `#005600` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Black | `#000000` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`
- **secondary:** 50 `#f9f0f0`, 100 `#f1dada`, 200 `#f6acac`, 300 `#f17979`, 400 `#ec4b4b`, 500 `#e82121`, 600 `#da1717`, 700 `#a61111`, 800 `#810e0e`, 900 `#561010`, 950 `#380a0a`
- **accent:** 50 `#effaef`, 100 `#d7f4d7`, 200 `#a3ffa3`, 300 `#6bff6b`, 400 `#38ff38`, 500 `#0aff0a`, 600 `#00e000`, 700 `#00b800`, 800 `#008f00`, 900 `#005600`, 950 `#053d05`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`

## Typography

### Families

#### Apple Color Emoji `apple-color-emoji`
- **Source:** custom
- **Weights:** 400 Regular, 700 Bold
- **Fallback stack:** `"Apple Color Emoji", ui-sans-serif, system-ui, sans-serif, "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

#### Roboto Mono `roboto-mono`
- **Source:** google
- **Weights:** 300 Light, 400 Regular, 500 Medium, 600 Semibold, 700 Bold
- **Fallback stack:** `"Roboto Mono", monospace`

### Role assignments

- **heading:** Roboto Mono (`roboto-mono`)
- **body:** Apple Color Emoji (`apple-color-emoji`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #000000 0%, #da1717 100%)` — worst-case contrast white 5.10:1 AA, black 1.00:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #000000 0%, #9f645c 100%)` — ink #ffffff; worst-case contrast white 4.72:1 AA, black 1.00:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)`; active `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)`

## Logos

### primary
- **Formats:**
  - `png`: https://www.maccosmetics.com/cdn/shop/files/MAC_logo_1_8458b9aa-0ac8-4631-b3e1-9d96cad96df5.png?format=webp&v=1786964565&width=200
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/maccosmetics-com/tokens.json
- Tokens (CSS): /b/maccosmetics-com/brand.css
- This document: /b/maccosmetics-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/maccosmetics-com/mcp
- Agent integration guide: /agents.md