← L'Oréal

Guidelines deck

4 boards · page order preserved

  1. beautyloreal.com

    L'Oréal

    Offering all women and men worldwide the best of cosmetics, haircare and perfume in terms of quality, efficacy and safety. Discover our brands and values.To …

    L'OréalCover
    01Covercover
  2. Tokens · Color

    Color System

    Black
    primary#000000
    50950
    AA 21.0
    White
    surface#FFFFFF
    50950
    Black
    text#000000
    50950
    AA 21.0
    Denim
    accent#3860BE
    50950
    Red
    secondary#FF0000
    50950
    L'OréalColor System
    02Color Systemcolor-system
  3. Tokens · Typography

    Type Specimen

    Aa
    Halesworthcustom

    Offering all women and men worldwide the best of cosmetics, haircare and perfume in terms of quality, efficacy and safety. Discover our brands and values.To …

    Regular400Semibold600Bold700
    Aa
    HelveticaNowDisplaycustom

    Offering all women and men worldwide the best of cosmetics, haircare and perfume in terms of quality, efficacy and safety. Discover our brands and values.To …

    Light300Bold700
    L'OréalType Specimen
    03Type Specimentype-specimen
  4. Identity · Marks

    Logo Suite

    primaryclear 1× logo heightmin 24px · screen
    L'Oréal
    light
    L'Oréal
    dark
    L'Oréal
    brand
    L'OréalLogo Suite
    04Logo Suitelogo-suite