# Loom

> Generated by BrandSweets from the loom-com BrandDoc (v3, schema 1). Do not edit by hand.

## Identity

**Tagline:** Best free online screen recording tool with advanced video editing and video storage trusted by over 22 million people and easy sharing from Loom.com.

**Domain:** loom.com


Best free online screen recording tool with advanced video editing and video storage trusted by over 22 million people and easy sharing from Loom.com.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | — | `#1868db` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | — | `#1868db` | — | Secondary brand color. |
| `accent` | — | `#bf63f3` | — | Accent: highlights and secondary emphasis. |
| `surface` | — | `#ffffff` | — | Page and card background. |
| `text` | — | `#292a2e` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f0f4f9`, 100 `#dae4f1`, 200 `#accbf6`, 300 `#7aabf0`, 400 `#4c8eeb`, 500 `#1868db`, 600 `#1661ca`, 700 `#1250a5`, 800 `#0e3e81`, 900 `#102d56`, 950 `#0b1d38`
- **secondary:** 50 `#f0f4f9`, 100 `#dae4f1`, 200 `#accbf6`, 300 `#7aabf0`, 400 `#4c8eeb`, 500 `#1868db`, 600 `#1661ca`, 700 `#1250a5`, 800 `#0e3e81`, 900 `#102d56`, 950 `#0b1d38`
- **accent:** 50 `#f6f0fa`, 100 `#e9d9f2`, 200 `#dcaaf9`, 300 `#bf63f3`, 400 `#b246f1`, 500 `#a11bee`, 600 `#8a10d1`, 700 `#710dab`, 800 `#580a85`, 900 `#3d0e58`, 950 `#280939`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f4f5f5`, 100 `#e5e5e6`, 200 `#cecfd4`, 300 `#b1b2b9`, 400 `#9698a2`, 500 `#7d808c`, 600 `#696c77`, 700 `#565861`, 800 `#43454c`, 900 `#292a2e`, 950 `#1f2023`

## Typography

### Families

#### Charlie Display `charlie-display`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `"Charlie Display", sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

#### Charlie Text `charlie-text`
- **Source:** custom
- **Weights:** 400 Regular, 700 Bold
- **Fallback stack:** `"Charlie Text", sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** Charlie Display (`charlie-display`)
- **body:** Charlie Text (`charlie-text`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Logos

### primary
- **Formats:**
  - `svg` (150×48): 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M207.992%207.16846H202.754L196.793%2024.329H201.369L202.212%2021.4388C203.236%2021.7398%20204.319%2021.9205%20205.403%2021.9205C206.487%2021.9205%20207.571%2021.7398%20208.595%2021.4388L209.438%2024.329H214.014L207.992%207.16846ZM205.403%2018.3077C204.621%2018.3077%20203.898%2018.1873%20203.236%2018.0067L205.403%2010.5403L207.571%2018.0067C206.909%2018.1873%20206.126%2018.3077%20205.403%2018.3077Z%22%20fill%3D%22%23101214%22%2F%3E%3Cpath%20d%3D%22M0%2018.75C0%208.39466%208.39466%200%2018.75%200H56.25C66.6053%200%2075%208.39466%2075%2018.75V56.25C75%2066.6053%2066.6053%2075%2056.25%2075H18.75C8.39466%2075%200%2066.6053%200%2056.25V18.75Z%22%20fill%3D%22%231868DB%22%2F%3E%3Cg%20clip-path%3D%22url(%23clip0_45829_3571)%22%3E%3Cpath%20d%3D%22M59.4729%2035.8821H46.8511L57.7822%2029.571L55.3817%2025.412L44.4506%2031.723L50.7602%2020.7928L46.6012%2018.3909L40.2915%2029.3211V16.7002H35.4902V29.3223L29.1781%2018.3909L25.0204%2020.7916L31.3312%2031.7218L20.4001%2025.412L17.9995%2029.5698L28.9306%2035.8809H16.3088V40.6824H28.9294L17.9995%2046.9934L20.4001%2051.1525L31.33%2044.8426L25.0192%2055.7728L29.1781%2058.1735L35.489%2047.2422V59.8643H40.2904V47.2434L46.6%2058.1735L50.7589%2055.7728L44.4481%2044.8415L55.3792%2051.1525L57.7799%2046.9934L46.85%2040.6835H59.4704V35.8821H59.4729ZM37.8909%2044.8124C34.2705%2044.8124%2031.3361%2041.878%2031.3361%2038.2575C31.3361%2034.637%2034.2705%2031.7025%2037.8909%2031.7025C41.5112%2031.7025%2044.4456%2034.637%2044.4456%2038.2575C44.4456%2041.878%2041.5112%2044.8124%2037.8909%2044.8124Z%22%20fill%3D%22white%22%2F%3E%3C%2Fg%3E%3Cdefs%3E%3CclipPath%20id%3D%22clip0_45829_3571%22%3E%3Crect%20width%3D%2260.9375%22%20height%3D%2260.9375%22%20fill%3D%22white%22%20transform%3D%22translate(7.42188%207.8125)%22%2F%3E%3C%2FclipPath%3E%3C%2Fdefs%3E%3C%2Fsvg%3E
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any

### mark
- **Formats:**
  - `svg` (24×24): data:image/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20fill%3D%22none%22%20viewBox%3D%220%200%2016%2016%22%20role%3D%22presentation%22%20class%3D%22css-1t4wpzr%22%3E%3Cpath%20fill%3D%22currentcolor%22%20fill-rule%3D%22evenodd%22%20d%3D%22M15%203.5H1V2h14zm0%205.25H1v-1.5h14zM15%2014H1v-1.5h14z%22%20clip-rule%3D%22evenodd%22%2F%3E%3C%2Fsvg%3E
- **Allowed backgrounds:** any

### mono
- **Formats:**
  - `svg` (18×18): data:image/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20height%3D%221em%22%20viewBox%3D%220%200%20512%20512%22%20width%3D%221em%22%20aria-label%3D%22Loom%20on%20Twitter%22%20class%3D%22white%20h-18%20w-18%22%3E%3Cpath%20d%3D%22M512%20113.2c-18.8%208.4-39.1%2014-60.3%2016.5%2021.7-13%2038.3-33.6%2046.2-58.1-20.3%2012-42.8%2020.8-66.7%2025.5C412%2076.7%20384.7%2064%20354.5%2064c-58%200-105%2047-105%20105%200%208.2.9%2016.2%202.7%2023.9-87.3-4.4-164.7-46.2-216.5-109.8-9%2015.5-14.2%2033.6-14.2%2052.8%200%2036.4%2018.5%2068.6%2046.7%2087.4-17.2-.5-33.4-5.3-47.6-13.1v1.3c0%2050.9%2036.2%2093.4%2084.3%20103-8.8%202.4-18.1%203.7-27.7%203.7-6.8%200-13.3-.7-19.8-1.9%2013.4%2041.7%2052.2%2072.1%2098.1%2073-36%2028.2-81.2%2045-130.5%2045-8.5%200-16.8-.5-25.1-1.5C46.5%20462.7%20101.7%20480%20161%20480c193.2%200%20298.9-160.1%20298.9-298.9%200-4.6-.1-9.1-.3-13.6%2020.5-14.7%2038.3-33.2%2052.4-54.3z%22%2F%3E%3C%2Fsvg%3E
- **Allowed backgrounds:** any

### inverse
- **Formats:**
  - `svg` (150×48): 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- **Allowed backgrounds:** any
- **Notes:** Derived from primary (flattened to #ffffff for dark backgrounds). Auto-generated — review before use.

### favicon
- **Formats:**
  - `png` (192×192): data:image/png;base64,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
- **Allowed backgrounds:** any

### app-icon
- **Formats:**
  - `png` (180×180): data:image/png;base64,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
- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/loom-com/tokens.json
- Tokens (CSS): /b/loom-com/brand.css
- This document: /b/loom-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/loom-com/mcp
- Agent integration guide: /agents.md