← Liquid Death

Guidelines deck

4 boards · page order preserved

  1. consumerliquiddeath.com

    Liquid Death

    A better-for-you beverage company with water, iced tea, and sparkling energy. Murder your thirst. Death to plastic bottles.

    Liquid DeathCover
    01Covercover
  2. Tokens · Color

    Color System

    Near Black
    primary#151515
    50950
    AA 18.3
    White
    surface#FFFFFF
    50950
    Near Black
    text#111111
    50950
    AA 18.9
    Orange
    accent#CBA14F
    50950
    Azure
    secondary#007AFF
    50950
    Liquid DeathColor System
    02Color Systemcolor-system
  3. Tokens · Typography

    Type Specimen

    Aa
    Acumin Procustom

    A better-for-you beverage company with water, iced tea, and sparkling energy. Murder your thirst. Death to plastic bottles.

    Regular400Semibold600Bold700
    Aa
    Apple Color Emojicustom

    A better-for-you beverage company with water, iced tea, and sparkling energy. Murder your thirst. Death to plastic bottles.

    Regular400Bold700
    Liquid DeathType Specimen
    03Type Specimentype-specimen
  4. Identity · Marks

    Logo Suite

    primaryclear 1× logo heightmin 24px · screen
    Liquid Death
    light
    Liquid Death
    dark
    Liquid Death
    brand
    favicon
    LD
    light
    LD
    dark
    LD
    brand
    monoclear 1× logo heightmin 24px · screen
    Liquid Death
    light
    Liquid Death
    dark
    Liquid Death
    brand
    inverseclear 1× logo heightmin 24px · screen
    Liquid Death
    light
    Liquid Death
    dark
    Liquid Death
    brand
    Favicon legibilityfavicon · at native px
    LD
    16px
    LD
    20px
    LD
    24px
    Liquid DeathLogo Suite
    04Logo Suitelogo-suite