# Linkedin

> Generated by BrandSweets from the linkedin-com BrandDoc (v4, schema 1). Do not edit by hand.

## Identity

**Tagline:** 1 billion members | Manage your professional identity. Build and engage with your professional network. Access knowledge, insights and opportunities.

**Sector:** social

**Domain:** linkedin.com

**Guidelines:** https://brand.linkedin.com/


1 billion members | Manage your professional identity. Build and engage with your professional network. Access knowledge, insights and opportunities.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Dark Blue | `#0073b1` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Denim | `#0a66c2` | — | Secondary brand color. |
| `accent` | Violet | `#8344cc` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Near Black | `#111111` | — | Body text on surface. |

### Scales

- **primary:** 50 `#eff6fa`, 100 `#d7eaf4`, 200 `#a3dfff`, 300 `#6bcbff`, 400 `#38b9ff`, 500 `#0aa9ff`, 600 `#0092e0`, 700 `#0073b1`, 800 `#005d8f`, 900 `#08405e`, 950 `#052a3d`
- **secondary:** 50 `#f0f5fa`, 100 `#d9e6f2`, 200 `#a8d1fa`, 300 `#72b5f8`, 400 `#429cf5`, 500 `#1685f3`, 600 `#0a66c2`, 700 `#095cae`, 800 `#074788`, 900 `#0c335a`, 950 `#08213b`
- **accent:** 50 `#f5f2f8`, 100 `#e5deed`, 200 `#cfb7eb`, 300 `#b28bdf`, 400 `#9863d4`, 500 `#8344cc`, 600 `#6c30b0`, 700 `#582790`, 800 `#451f70`, 900 `#311a4c`, 950 `#201131`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#111111`

## Typography

### Families

#### Inter `inter`
- **Source:** google
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `Inter, system-ui, sans-serif`

### Role assignments

- **body:** Inter (`inter`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklch shorter hue, #50abed 0%, #0073b1 50%, #003f72 100%)` — worst-case contrast white 2.50:1, black 1.95:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklch shorter hue, #5e7a90 0%, #294358 50%, #0f1a26 100%)` — ink #ffffff; worst-case contrast white 4.50:1 AA, black 1.20:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #0073b1 0%, #005b97 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #167cbb 0%, #0064a1 100%)`; active `linear-gradient(180deg in oklch shorter hue, #006aa7 0%, #00528e 100%)`

## Logos

### favicon
- **Formats:**
  - `png`: https://static.licdn.com/aero-v1/sc/h/al2o9zrvru7aqj8e1x2rzsrca
- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/linkedin-com/tokens.json
- Tokens (CSS): /b/linkedin-com/brand.css
- This document: /b/linkedin-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/linkedin-com/mcp
- Agent integration guide: /agents.md