# LG

> Generated by BrandSweets from the lg-com BrandDoc (v2, schema 1). Do not edit by hand.

## Identity

**Tagline:** Life's Good with LG. Shop online at LG.com US to find exclusive deals on the latest home entertainment and appliances. Add smart technology and modern design…

**Sector:** electronics

**Domain:** lg.com

**Guidelines:** https://www.lg.com/us/newsroom


Life's Good with LG. Shop online at LG.com US to find exclusive deals on the latest home entertainment and appliances. Add smart technology and modern design to your home today.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Black | `#000000` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Apple Cherry | `#ea1917` | — | Secondary brand color. |
| `accent` | Silver | `#e6e1d6` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Black | `#000000` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`
- **secondary:** 50 `#f9f0f0`, 100 `#f1dada`, 200 `#f7acab`, 300 `#f27a78`, 400 `#ee4c49`, 500 `#ea1917`, 600 `#cd1613`, 700 `#a81210`, 800 `#830e0c`, 900 `#57100f`, 950 `#390b0a`
- **accent:** 50 `#f6f5f3`, 100 `#e6e1d6`, 200 `#dcd5c6`, 300 `#c7bca3`, 400 `#b3a484`, 500 `#a28f67`, 600 `#8b7a55`, 700 `#726446`, 800 `#594e36`, 900 `#3d3729`, 950 `#28241a`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`

## Typography

### Families

#### LGEI Headline `lgei-headline`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `"LGEI Headline", sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

#### LGEI Text `lgei-text`
- **Source:** custom
- **Weights:** 400 Regular, 700 Bold
- **Fallback stack:** `"LGEI Text", sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** LGEI Headline (`lgei-headline`)
- **body:** LGEI Text (`lgei-text`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #000000 0%, #ea1917 100%)` — worst-case contrast white 4.52:1 AA, black 1.00:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #000000 0%, #a4665d 100%)` — ink #ffffff; worst-case contrast white 4.53:1 AA, black 1.00:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)`; active `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)`

## Logos

### primary
- **Formats:**
  - `svg`: https://media.us.lg.com/m/4f3e261da34f4910/original/lg_logo.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any

### favicon
- **Formats:**
  - `png`: https://www.lg.com/favicon.ico
- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/lg-com/tokens.json
- Tokens (CSS): /b/lg-com/brand.css
- This document: /b/lg-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/lg-com/mcp
- Agent integration guide: /agents.md