# League of Legends

> Generated by BrandSweets from the leagueoflegends-com BrandDoc (v4, schema 1). Do not edit by hand.

## Identity

**Tagline:** League of Legends is a team-based game with over 140 champions to make epic plays with. Play now for free.

**Sector:** gaming

**Domain:** leagueoflegends.com


League of Legends is a team-based game with over 140 champions to make epic plays with. Play now for free.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Deep Navy | `#0a1428` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Blue | `#0000ee` | — | Secondary brand color. |
| `accent` | Sand | `#c8aa6e` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Deep Navy | `#0a1428` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f1f4f8`, 100 `#dde3ee`, 200 `#b6c8ed`, 300 `#89a6e1`, 400 `#6088d7`, 500 `#3b6cce`, 600 `#2d5ab4`, 700 `#254993`, 800 `#1d3972`, 900 `#192a4d`, 950 `#0a1428`
- **secondary:** 50 `#efeffa`, 100 `#d7d7f4`, 200 `#a3a3ff`, 300 `#6b6bff`, 400 `#3838ff`, 500 `#0a0aff`, 600 `#0000ee`, 700 `#0000b8`, 800 `#00008f`, 900 `#08085e`, 950 `#05053d`
- **accent:** 50 `#f7f6f2`, 100 `#ece8df`, 200 `#e6d8bc`, 300 `#d6c094`, 400 `#c8aa6e`, 500 `#bc974e`, 600 `#a3813e`, 700 `#856a32`, 800 `#685227`, 900 `#473a1f`, 950 `#2e2514`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f1f4f8`, 100 `#dde3ee`, 200 `#b6c8ed`, 300 `#89a6e1`, 400 `#6088d7`, 500 `#3b6cce`, 600 `#2d5ab4`, 700 `#254993`, 800 `#1d3972`, 900 `#192a4d`, 950 `#0a1428`

## Typography

### Families

#### Beaufort for LOL `beaufort-for-lol`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `"Beaufort for LOL", sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

#### Segoe UI `segoe-ui`
- **Source:** system
- **Weights:** 400 Regular, 700 Bold
- **Fallback stack:** `"Segoe UI", system-ui, -apple-system, Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji"`

### Role assignments

- **heading:** Beaufort for LOL (`beaufort-for-lol`)
- **body:** Segoe UI (`segoe-ui`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #0a1428 0%, #0000ee 100%)` — worst-case contrast white 9.40:1 AA, black 1.14:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #11151c 0%, #324d88 100%)` — ink #ffffff; worst-case contrast white 8.23:1 AA, black 1.15:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #131d32 0%, #040b1e 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #1a253a 0%, #081225 100%)`; active `linear-gradient(180deg in oklch shorter hue, #0c162b 0%, #010517 100%)`

## Logos

### primary
- **Formats:**
  - `svg`: https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/c32c6ab8-9c25-41a1-a365-25ea6d314e20/logos/primary-bf03c1e40f377492.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Re-sourced 2026-09-02 from the brand's own site (json-ld). Hosted by us. Selection: source=json-ld (70); off-domain host cmsassets.rgpub.io (-12); vector SVG (+16)

### mark
- **Formats:**
  - `svg` (24×24): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/c32c6ab8-9c25-41a1-a365-25ea6d314e20/logos/mark-simpleicons-461f04ca5ae1059e.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 16px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Brand mark from Simple Icons (CC0 1.0, public domain). source: simple-icons · slug: leagueoflegends · artwork citation: https://www.leagueoflegends.com

### mono
- **Formats:**
  - `svg`: https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/c32c6ab8-9c25-41a1-a365-25ea6d314e20/logos/mono-30355108727acda8.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** light, muted
- **Disallowed backgrounds:** dark
- **Notes:** Derived from the primary logo (flattened to #000000). Auto-generated — review before use.

### inverse
- **Formats:**
  - `svg`: https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/c32c6ab8-9c25-41a1-a365-25ea6d314e20/logos/inverse-1876462721c771f5.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** dark
- **Disallowed backgrounds:** light
- **Notes:** Derived from the primary logo (flattened to #ffffff). Auto-generated — review before use.

### favicon
- **Formats:**
  - `svg`: https://cmsassets.rgpub.io/sanity/images/dsfx7636/news_live/d3b7bd9decb1e1672dcb80be4f8bc1aa05490dc1-110x70.svg?accountingTag=LoL
- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/leagueoflegends-com/tokens.json
- Tokens (CSS): /b/leagueoflegends-com/brand.css
- This document: /b/leagueoflegends-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/leagueoflegends-com/mcp
- Agent integration guide: /agents.md