# Lay's

> Generated by BrandSweets from the lays-com BrandDoc (v2, schema 1). Do not edit by hand.

## Identity

**Sector:** food-bev

**Domain:** lays.com


## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Gold | `#fcd609` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Mustard Yellow | `#fce45d` | — | Secondary brand color. |
| `accent` | Crimson | `#df2027` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Near Black | `#111111` | — | Body text on surface. |

### Scales

- **primary:** 50 `#faf9ef`, 100 `#f3efd8`, 200 `#fef1a4`, 300 `#fee86d`, 400 `#fde03a`, 500 `#fcd609`, 600 `#debd02`, 700 `#b69b02`, 800 `#8d7801`, 900 `#5d5109`, 950 `#3d3406`
- **secondary:** 50 `#faf9ef`, 100 `#f3efd8`, 200 `#fdf0a5`, 300 `#fce45d`, 400 `#fbde3c`, 500 `#fad70f`, 600 `#dcbc04`, 700 `#b49904`, 800 `#8c7703`, 900 `#5d5009`, 950 `#3c3406`
- **accent:** 50 `#f9f1f1`, 100 `#f0dbdc`, 200 `#f4afb1`, 300 `#ed7e81`, 400 `#e65156`, 500 `#df2027`, 600 `#c41c22`, 700 `#a1171c`, 800 `#7d1215`, 900 `#541215`, 950 `#360c0d`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#111111`

## Typography

### Families

#### Inter `inter`
- **Source:** google
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `Inter, system-ui, sans-serif`

### Role assignments

- **body:** Inter (`inter`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklch shorter hue, #fff9a5 0%, #fcd609 50%, #be9d00 100%)` — worst-case contrast white 1.09:1, black 8.01:1 AA
- **--brand-gradient-hero:** `linear-gradient(135deg in oklch shorter hue, #f8f6da 0%, #e4d9a9 50%, #aaa07c 100%)` — ink #000000; worst-case contrast white 1.09:1, black 8.03:1 AA
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #ffe32e 0%, #efc900 100%)` — ink #000000; hover `linear-gradient(180deg in oklch shorter hue, #ffef70 0%, #f9d300 100%)`; active `linear-gradient(180deg in oklch shorter hue, #ffd917 0%, #e5bf00 100%)`

## Logos

### primary
- **Formats:**
  - `svg`: https://www.lays.com/img/logo.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any

### mark
- **Formats:**
  - `svg` (112×105): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/598fce11-7c47-49b6-bfc1-5661473142fd/logos/mark-04216c91b047f9c4.svg
- **Clearspace:** 0.5× logo-height — Default clearspace (auto-seeded from the primary; refine after review).
- **Min size:** 16px w (screen)
- **Allowed backgrounds:** any
- **Notes:** The primary logo is a standalone symbol; reused as the mark.

### favicon
- **Formats:**
  - `svg`: https://www.lays.com/img/logo.svg
- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/lays-com/tokens.json
- Tokens (CSS): /b/lays-com/brand.css
- This document: /b/lays-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/lays-com/mcp
- Agent integration guide: /agents.md