# Kraken

> Generated by BrandSweets from the kraken-com BrandDoc (v3, schema 1). Do not edit by hand.

## Identity

**Tagline:** Own the power of your money with Kraken. Trade crypto, stocks, futures, staking and more. Trusted by millions worldwide since 2011. Get started today.

**Sector:** crypto

**Domain:** kraken.com

**Guidelines:** https://brand.kraken.com/


Own the power of your money with Kraken. Trade crypto, stocks, futures, staking and more. Trusted by millions worldwide since 2011. Get started today.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Dark Indigo | `#331469` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Indigo | `#5c29be` | — | Secondary brand color. |
| `accent` | Bright Cyan | `#00adfe` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Near Black | `#111111` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f4f1f9`, 100 `#e3dcef`, 200 `#c9b2f0`, 300 `#a883e7`, 400 `#8a58df`, 500 `#6e31d8`, 600 `#5c24bc`, 700 `#4b1d9a`, 800 `#331469`, 900 `#2b1650`, 950 `#1c0e34`
- **secondary:** 50 `#f4f1f8`, 100 `#e3dcef`, 200 `#c8b3ef`, 300 `#a785e5`, 400 `#885bdc`, 500 `#6d35d4`, 600 `#5c29be`, 700 `#4a2097`, 800 `#391976`, 900 `#2b174f`, 950 `#1c0f33`
- **accent:** 50 `#eff7fa`, 100 `#d7ebf4`, 200 `#a3e2ff`, 300 `#6bd0ff`, 400 `#38c0ff`, 500 `#00adfe`, 600 `#0099e0`, 700 `#007db8`, 800 `#00628f`, 900 `#08435e`, 950 `#052b3d`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#111111`

## Typography

### Families

#### Kraken-Product `kraken-product`
- **Source:** custom
- **Weights:** 400 Regular, 700 Bold
- **Fallback stack:** `Kraken-Product, "Helvetica Neue", Helvetica, Arial, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

#### var(--special-font) `var-special-font`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `"var(--special-font)", Kraken-Product, "Helvetica Neue", Helvetica, Arial, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** var(--special-font) (`var-special-font`)
- **body:** Kraken-Product (`kraken-product`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #331469 0%, #5c29be 100%)` — worst-case contrast white 8.35:1 AA, black 1.45:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #2e2843 0%, #554d7b 100%)` — ink #ffffff; worst-case contrast white 7.68:1 AA, black 1.50:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #3d2175 0%, #2a055d 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #442a7f 0%, #311066 100%)`; active `linear-gradient(180deg in oklch shorter hue, #35176c 0%, #230054 100%)`

## Logos

### primary
- **Formats:**
  - `svg`: https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/2c0e5741-e9fd-4e64-b22b-b56e99a08227/logos/primary-0eb6b1345b957cec.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Re-sourced 2026-09-02 from the brand's own site (header-img). Hosted by us. Selection: source=home-link-img (96); vector SVG (+16); inside the home link (+10)

### mark
- **Formats:**
  - `svg` (36×36): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/2c0e5741-e9fd-4e64-b22b-b56e99a08227/logos/mark-fa42b21688fbac51.svg
- **Clearspace:** 0.5× logo-height — Default clearspace (auto-seeded from the primary; refine after review).
- **Min size:** 16px w (screen)
- **Allowed backgrounds:** any
- **Notes:** The primary logo is a standalone symbol; reused as the mark.

### mono
- **Formats:**
  - `svg`: https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/2c0e5741-e9fd-4e64-b22b-b56e99a08227/logos/mono-452f393e70efad7c.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** light, muted
- **Disallowed backgrounds:** dark
- **Notes:** Derived from the primary logo (flattened to #000000). Auto-generated — review before use.

### inverse
- **Formats:**
  - `svg`: https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/2c0e5741-e9fd-4e64-b22b-b56e99a08227/logos/inverse-792093a97507c53d.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** dark
- **Disallowed backgrounds:** light
- **Notes:** Derived from the primary logo (flattened to #ffffff). Auto-generated — review before use.

### favicon
- **Formats:**
  - `svg`: https://assets-cms.kraken.com/images/51n36hrp/facade/1e26698806aece1d48daec1e29af66272ab16cfd-36x36.svg
- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/kraken-com/tokens.json
- Tokens (CSS): /b/kraken-com/brand.css
- This document: /b/kraken-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/kraken-com/mcp
- Agent integration guide: /agents.md