← Kraken

Guidelines deck

4 boards · page order preserved

  1. cryptokraken.com

    Kraken

    Own the power of your money with Kraken. Trade crypto, stocks, futures, staking and more. Trusted by millions worldwide since 2011. Get started today.

    KrakenCover
    01Covercover
  2. Tokens · Color

    Color System

    Dark Indigo
    primary#331469
    50950
    AA 14.5
    White
    surface#FFFFFF
    50950
    Near Black
    text#111111
    50950
    AA 18.9
    Bright Cyan
    accent#00ADFE
    50950
    Indigo
    secondary#5C29BE
    50950
    KrakenColor System
    02Color Systemcolor-system
  3. Tokens · Typography

    Type Specimen

    Aa
    var(--special-font)custom

    Own the power of your money with Kraken. Trade crypto, stocks, futures, staking and more. Trusted by millions worldwide since 2011. Get started today.

    Regular400Semibold600Bold700
    Aa
    Kraken-Productcustom

    Own the power of your money with Kraken. Trade crypto, stocks, futures, staking and more. Trusted by millions worldwide since 2011. Get started today.

    Regular400Bold700
    KrakenType Specimen
    03Type Specimentype-specimen
  4. Identity · Marks

    Logo Suite

    primaryclear 1× logo heightmin 24px · screen
    Kraken
    light
    Kraken
    dark
    Kraken
    brand
    favicon
    KR
    light
    KR
    dark
    KR
    brand
    markclear 0.5× logo heightmin 16px · screen
    KR
    light
    KR
    dark
    KR
    brand
    monoclear 1× logo heightmin 24px · screen
    Kraken
    light
    Kraken
    dark
    Kraken
    brand
    inverseclear 1× logo heightmin 24px · screen
    Kraken
    light
    Kraken
    dark
    Kraken
    brand
    Favicon legibilityfavicon · at native px
    KR
    16px
    KR
    20px
    KR
    24px
    KrakenLogo Suite
    04Logo Suitelogo-suite