# KLM

> Generated by BrandSweets from the klm-com BrandDoc (v3, schema 1). Do not edit by hand.

## Identity

**Tagline:** Compare and book all KLM flights, view great last minute offers, choose your favourite seat, check in online, book hotels and all you need for your trip.

**Sector:** airlines

**Domain:** klm.com


Compare and book all KLM flights, view great last minute offers, choose your favourite seat, check in online, book hotels and all you need for your trip.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Midnight Ocean | `#002746` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Dark Blue | `#0070c2` | — | Secondary brand color. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Black | `#000000` | — | Body text on surface. |

### Scales

- **primary:** 50 `#eff5fa`, 100 `#d7e7f4`, 200 `#a3d6ff`, 300 `#6bbcff`, 400 `#38a5ff`, 500 `#0a91ff`, 600 `#007be0`, 700 `#0065b8`, 800 `#004f8f`, 900 `#08375e`, 950 `#002746`
- **secondary:** 50 `#eff6fa`, 100 `#d7e8f4`, 200 `#a3d9ff`, 300 `#6bc1ff`, 400 `#38acff`, 500 `#0a99ff`, 600 `#0083e0`, 700 `#0070c2`, 800 `#00538f`, 900 `#083a5e`, 950 `#05263d`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`

## Typography

### Families

#### UniversalSansTextRegular `universalsanstextregular`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `UniversalSansTextRegular, -apple-system, system-ui, "Segoe UI", Roboto, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** UniversalSansTextRegular (`universalsanstextregular`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #002746 0%, #0070c2 100%)` — worst-case contrast white 5.13:1 AA, black 1.38:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #1c2731 0%, #56718c 100%)` — ink #ffffff; worst-case contrast white 5.08:1 AA, black 1.38:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #0a3151 0%, #001d3b 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #14395a 0%, #002443 100%)`; active `linear-gradient(180deg in oklch shorter hue, #022a49 0%, #001533 100%)`

## Logos

### mark
- **Formats:**
  - `svg` (24×24): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/b73d91f9-3835-4f14-b0a0-870e0b81698f/logos/mark-simpleicons-027a0d34ed49dd4a.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 16px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Brand mark from Simple Icons (CC0 1.0, public domain). source: simple-icons · slug: klm · artwork citation: https://www.klm.com

### favicon
- **Formats:**
  - `png`: https://www.static-kl.com/assets/kl/img/logo-120.png
- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/klm-com/tokens.json
- Tokens (CSS): /b/klm-com/brand.css
- This document: /b/klm-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/klm-com/mcp
- Agent integration guide: /agents.md