← KLM

Guidelines deck

4 boards · page order preserved

  1. airlinesklm.com

    KLM Royal Dutch Airlines - Book flights online - KLM US

    Compare and book all KLM flights, view great last minute offers, choose your favourite seat, check in online, book hotels and all you need for your trip.

    KLMCover
    01Covercover
  2. Tokens · Color

    Color System

    Midnight Ocean
    primary#002746
    50950
    AA 15.2
    White
    surface#FFFFFF
    50950
    Black
    text#000000
    50950
    AA 21.0
    Dark Blue
    secondary#0070C2
    50950
    KLMColor System
    02Color Systemcolor-system
  3. Tokens · Typography

    Type Specimen

    Aa
    UniversalSansTextRegularcustom

    Compare and book all KLM flights, view great last minute offers, choose your favourite seat, check in online, book hotels and all you need for your trip.

    Regular400Semibold600Bold700
    KLMType Specimen
    03Type Specimentype-specimen
  4. Identity · Marks

    Logo Suite

    primaryclear 1× logo heightmin 24px · screen
    KLM
    light
    KLM
    dark
    KLM
    brand
    favicon
    KL
    light
    KL
    dark
    KL
    brand
    markclear 1× logo heightmin 16px · screen
    KL
    light
    KL
    dark
    KL
    brand
    monoclear 1× logo heightmin 24px · screen
    KLM
    light
    KLM
    dark
    KLM
    brand
    inverseclear 1× logo heightmin 24px · screen
    KLM
    light
    KLM
    dark
    KLM
    brand
    Favicon legibilityfavicon · at native px
    KL
    16px
    KL
    20px
    KL
    24px
    KLMLogo Suite
    04Logo Suitelogo-suite