← Klaviyo

Guidelines deck

4 boards · page order preserved

  1. marketingklaviyo.com

    Klaviyo

    Klaviyo unifies AI-powered email marketing and SMS to drive growth, retention, and measurable results. Build personalized, omnichannel experiences across Wha…

    KlaviyoCover
    01Covercover
  2. Tokens · Color

    Color System

    Black
    primary#000000
    50950
    AA 21.0
    White
    surface#FFFFFF
    50950
    Near Black
    text#111111
    50950
    AA 18.9
    Green
    accent#4EAA25
    50950
    Bright Lime
    secondary#DEFF00
    50950
    KlaviyoColor System
    02Color Systemcolor-system
  3. Tokens · Typography

    Type Specimen

    Aa
    Bad Habitscustom

    Klaviyo unifies AI-powered email marketing and SMS to drive growth, retention, and measurable results. Build personalized, omnichannel experiences across Wha…

    Regular400Semibold600Bold700
    KlaviyoType Specimen
    03Type Specimentype-specimen
  4. Identity · Marks

    Logo Suite

    primaryclear 1× logo heightmin 24px · screen
    Klaviyo
    light
    Klaviyo
    dark
    Klaviyo
    brand
    favicon
    KL
    light
    KL
    dark
    KL
    brand
    monoclear 1× logo heightmin 24px · screen
    Klaviyo
    light
    Klaviyo
    dark
    Klaviyo
    brand
    inverseclear 1× logo heightmin 24px · screen
    Klaviyo
    light
    Klaviyo
    dark
    Klaviyo
    brand
    Favicon legibilityfavicon · at native px
    KL
    16px
    KL
    20px
    KL
    24px
    KlaviyoLogo Suite
    04Logo Suitelogo-suite