# Kia

> Generated by BrandSweets from the kia-com BrandDoc (v3, schema 1). Do not edit by hand.

## Identity

**Tagline:** Kia America, Inc. provides a wide range of cars that meet your lifestyle. Browse our luxury or sports sedans, hybrids, electric cars, SUVs & hatchbacks.

**Sector:** auto

**Domain:** kia.com

**Guidelines:** https://www.press-eu.kia.com/


Kia America, Inc. provides a wide range of cars that meet your lifestyle. Browse our luxury or sports sedans, hybrids, electric cars, SUVs & hatchbacks.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Deep Navy | `#05141f` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Sea Green | `#00884d` | — | Secondary brand color. |
| `accent` | Blue | `#0000ee` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Deep Navy | `#05141f` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f1f5f9`, 100 `#dbe7f0`, 200 `#b0d7f2`, 300 `#80beea`, 400 `#54a7e3`, 500 `#2c93dd`, 600 `#1f7ec1`, 700 `#1a679e`, 800 `#14507b`, 900 `#143852`, 950 `#05141f`
- **secondary:** 50 `#effaf6`, 100 `#d7f4e7`, 200 `#a3ffd7`, 300 `#6bffbf`, 400 `#38ffa9`, 500 `#0aff95`, 600 `#00e07f`, 700 `#00b868`, 800 `#00884d`, 900 `#085e39`, 950 `#053d25`
- **accent:** 50 `#efeffa`, 100 `#d7d7f4`, 200 `#a3a3ff`, 300 `#6b6bff`, 400 `#3838ff`, 500 `#0a0aff`, 600 `#0000ee`, 700 `#0000b8`, 800 `#00008f`, 900 `#08085e`, 950 `#05053d`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f1f5f9`, 100 `#dbe7f0`, 200 `#b0d7f2`, 300 `#80beea`, 400 `#54a7e3`, 500 `#2c93dd`, 600 `#1f7ec1`, 700 `#1a679e`, 800 `#14507b`, 900 `#143852`, 950 `#05141f`

## Typography

### Families

#### designk-bold `designk-bold`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `designk-bold, "Helvetica Neue", Helvetica, Arial, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

#### designk-medium `designk-medium`
- **Source:** custom
- **Weights:** 400 Regular, 700 Bold
- **Fallback stack:** `designk-medium, "Helvetica Neue", Helvetica, Arial, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** designk-bold (`designk-bold`)
- **body:** designk-medium (`designk-medium`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #05141f 0%, #00884d 100%)` — worst-case contrast white 4.54:1 AA, black 1.13:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #0e1317 0%, #5c7a66 100%)` — ink #ffffff; worst-case contrast white 4.74:1 AA, black 1.12:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #0d1d29 0%, #010b16 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #142430 0%, #04121d 100%)`; active `linear-gradient(180deg in oklch shorter hue, #071621 0%, #00060f 100%)`

## Logos

### primary
- **Formats:**
  - `svg`: https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/cc928bff-e918-41d7-96d2-bebdc83b4ee8/logos/primary-8b3396a75f1dca6d.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Re-sourced 2026-09-02 from the brand's own site (json-ld). Hosted by us. Selection: source=json-ld (70); vector SVG (+16); "logo"/"wordmark" hint in url/class/alt (+22)

### mark
- **Formats:**
  - `svg` (24×24): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/cc928bff-e918-41d7-96d2-bebdc83b4ee8/logos/mark-simpleicons-79321a520794f720.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 16px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Brand mark from Simple Icons (CC0 1.0, public domain). source: simple-icons · slug: kia · artwork citation: https://www.kia.com

### mono
- **Formats:**
  - `svg`: https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/cc928bff-e918-41d7-96d2-bebdc83b4ee8/logos/mono-c157a0503e3769b1.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** light, muted
- **Disallowed backgrounds:** dark
- **Notes:** Derived from the primary logo (flattened to #000000). Auto-generated — review before use.

### inverse
- **Formats:**
  - `svg`: https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/cc928bff-e918-41d7-96d2-bebdc83b4ee8/logos/inverse-17306229bc4ab7a8.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** dark
- **Disallowed backgrounds:** light
- **Notes:** Derived from the primary logo (flattened to #ffffff). Auto-generated — review before use.

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/kia-com/tokens.json
- Tokens (CSS): /b/kia-com/brand.css
- This document: /b/kia-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/kia-com/mcp
- Agent integration guide: /agents.md