# Jeep

> Generated by BrandSweets from the jeep-com BrandDoc (v3, schema 1). Do not edit by hand.

## Identity

**Tagline:** Jeep® has been an iconic & legendary 4x4 sport utility vehicle for the past 80+ years. Explore the Jeep® SUV, truck & crossover lineup. There's only one.

**Sector:** auto

**Domain:** jeep.com


Jeep® has been an iconic & legendary 4x4 sport utility vehicle for the past 80+ years. Explore the Jeep® SUV, truck & crossover lineup. There's only one.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Black | `#000000` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Rich Black | `#1e4544` | — | Secondary brand color. |
| `accent` | Blue | `#0000ee` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Black | `#000000` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`
- **secondary:** 50 `#f3f7f7`, 100 `#e0ebeb`, 200 `#bfe3e2`, 300 `#98d2d0`, 400 `#75c2c0`, 500 `#55b4b1`, 600 `#449c99`, 700 `#38807d`, 800 `#2c6361`, 900 `#1e4544`, 950 `#162c2b`
- **accent:** 50 `#efeffa`, 100 `#d7d7f4`, 200 `#a3a3ff`, 300 `#6b6bff`, 400 `#3838ff`, 500 `#0a0aff`, 600 `#0000ee`, 700 `#0000b8`, 800 `#00008f`, 900 `#08085e`, 950 `#05053d`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`

## Typography

### Families

#### Roboto `roboto`
- **Source:** google
- **Weights:** 300 Light, 400 Regular, 500 Medium, 700 Bold
- **Fallback stack:** `Roboto, sans-serif`

### Role assignments

- **heading:** Roboto (`roboto`)
- **body:** Roboto (`roboto`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #000000 0%, #1e4544 100%)` — worst-case contrast white 10.55:1 AA, black 1.00:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #000000 0%, #354040 100%)` — ink #ffffff; worst-case contrast white 10.72:1 AA, black 1.00:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)`; active `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)`

## Logos

### primary
- **Formats:**
  - `png` (174×69): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/17e4e0f2-dade-46c9-9d0e-14facd214ccb/logos/primary-db06c360e0beb069.png
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Re-sourced 2026-09-02 from the brand's own site (header-img). Hosted by us. Selection: source=home-link-img (96); png (+5); "logo"/"wordmark" hint in url/class/alt (+22)

### mark
- **Formats:**
  - `svg` (24×24): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/17e4e0f2-dade-46c9-9d0e-14facd214ccb/logos/mark-simpleicons-bdfc6258cf34fcfd.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 16px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Brand mark from Simple Icons (CC0 1.0, public domain). source: simple-icons · slug: jeep · artwork citation: https://commons.wikimedia.org/wiki/File:Jeep_logo.svg

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/jeep-com/tokens.json
- Tokens (CSS): /b/jeep-com/brand.css
- This document: /b/jeep-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/jeep-com/mcp
- Agent integration guide: /agents.md