# JBL

> Generated by BrandSweets from the jbl-com BrandDoc (v2, schema 1). Do not edit by hand.

## Identity

**Tagline:** Premium speakers from JBL such as wireless bluetooth speakers, Android & iOS headphones, soundbars, subwoofers, home theater systems, computer speakers, & iP…

**Sector:** electronics

**Domain:** jbl.com


Premium speakers from JBL such as wireless bluetooth speakers, Android & iOS headphones, soundbars, subwoofers, home theater systems, computer speakers, & iPod/iPhone docks. Get the best sound for music, smartphones, tablets & TVs with JBL speakers.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Black | `#000000` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Bright Rust | `#df2d00` | — | Secondary brand color. |
| `accent` | Pale Blue | `#90adff` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Black | `#000000` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`
- **secondary:** 50 `#faf1ef`, 100 `#f4ddd7`, 200 `#ffb6a3`, 300 `#ff896b`, 400 `#ff6038`, 500 `#ff3b0a`, 600 `#df2d00`, 700 `#b82500`, 800 `#8f1d00`, 900 `#5e1908`, 950 `#3d1005`
- **accent:** 50 `#eff2fa`, 100 `#d7dff4`, 200 `#90adff`, 300 `#6b93ff`, 400 `#386dff`, 500 `#0a4bff`, 600 `#003ce0`, 700 `#0031b8`, 800 `#00268f`, 900 `#081f5e`, 950 `#05143d`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`

## Typography

### Families

#### abc-diatype `abc-diatype`
- **Source:** custom
- **Weights:** 400 Regular, 700 Bold
- **Fallback stack:** `abc-diatype, "ABC Diatype", roc-grotesk, system-ui, -apple-system, "Segoe UI", Roboto, Oxygen-Sans, Ubuntu, Cantarell, "Helvetica Neue", sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

#### roc-grotesk `roc-grotesk`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `roc-grotesk, "Roc Grotesk", system-ui, -apple-system, "Segoe UI", Roboto, Oxygen-Sans, Ubuntu, Cantarell, "Helvetica Neue", sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** roc-grotesk (`roc-grotesk`)
- **body:** abc-diatype (`abc-diatype`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #000000 0%, #df2d00 100%)` — worst-case contrast white 4.65:1 AA, black 1.00:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #000000 0%, #a1685c 100%)` — ink #ffffff; worst-case contrast white 4.52:1 AA, black 1.00:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)`; active `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)`

## Logos

### primary
- **Formats:**
  - `svg`: https://www.jbl.com/on/demandware.static/-/Library-Sites-SharedLibrary-JB/default/dw2f08829d/brands/JBL.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/jbl-com/tokens.json
- Tokens (CSS): /b/jbl-com/brand.css
- This document: /b/jbl-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/jbl-com/mcp
- Agent integration guide: /agents.md