# Jack Daniel's

> Generated by BrandSweets from the jackdaniels-com BrandDoc (v3, schema 1). Do not edit by hand.

## Identity

**Tagline:** Welcome to Jack Daniel's Tennessee Whiskey.

**Sector:** food-bev

**Domain:** jackdaniels.com


## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Denim | `#3860be` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Charcoal | `#27455c` | — | Secondary brand color. |
| `accent` | Sea Green | `#468254` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Black | `#000000` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f2f4f8`, 100 `#dee2ed`, 200 `#b8c7ea`, 300 `#8da5dd`, 400 `#6686d1`, 500 `#3860be`, 600 `#3458ad`, 700 `#2a488d`, 800 `#21386e`, 900 `#1c2a4a`, 950 `#121b30`
- **secondary:** 50 `#f3f5f7`, 100 `#e0e6eb`, 200 `#bfd4e3`, 300 `#97b9d3`, 400 `#74a1c3`, 500 `#548bb6`, 600 `#43769d`, 700 `#376181`, 800 `#27455c`, 900 `#223544`, 950 `#16232c`
- **accent:** 50 `#f3f6f4`, 100 `#e1eae3`, 200 `#c3dfca`, 300 `#9fcba9`, 400 `#7eb98c`, 500 `#60a971`, 600 `#4f925e`, 700 `#468254`, 800 `#325d3c`, 900 `#26402c`, 950 `#192a1d`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`

## Typography

### Families

#### Amiko `amiko`
- **Source:** custom
- **Weights:** 400 Regular, 700 Bold
- **Fallback stack:** `Amiko, "Amiko Fallback", sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

#### jdSerif `jdserif`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `jdSerif, "jdSerif Fallback", sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** jdSerif (`jdserif`)
- **body:** Amiko (`amiko`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #3860be 0%, #27455c 100%)` — worst-case contrast white 5.86:1 AA, black 2.09:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #576786 0%, #39434b 100%)` — ink #ffffff; worst-case contrast white 5.69:1 AA, black 2.08:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #4069c8 0%, #2b51ad 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #4872d2 0%, #335ab7 100%)`; active `linear-gradient(180deg in oklch shorter hue, #3860be 0%, #2348a4 100%)`

## Logos

### mark
- **Formats:**
  - `svg` (24×24): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/a5d8accd-5d00-418d-a780-1e267cd6cc6a/logos/mark-08447bd0d37d48bc.svg
- **Clearspace:** 0.5× logo-height — Default clearspace (auto-seeded from the primary; refine after review).
- **Min size:** 16px w (screen)
- **Allowed backgrounds:** any
- **Notes:** The primary logo is a standalone symbol; reused as the mark.

### inverse
- **Formats:**
  - `svg` (226×139): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/a5d8accd-5d00-418d-a780-1e267cd6cc6a/logos/inverse-1be912265034f07e.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** dark
- **Disallowed backgrounds:** light
- **Notes:** Light-on-dark rendition taken from the brand's own header (inline-svg). Hosted by us. The site ships no light-surface primary we can verify — see the manual worklist.

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/jackdaniels-com/tokens.json
- Tokens (CSS): /b/jackdaniels-com/brand.css
- This document: /b/jackdaniels-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/jackdaniels-com/mcp
- Agent integration guide: /agents.md