← Jack Daniel's

Guidelines deck

4 boards · page order preserved

  1. food-bevjackdaniels.com

    Home Page

    Welcome to Jack Daniel's Tennessee Whiskey.

    Jack Daniel'sCover
    01Covercover
  2. Tokens · Color

    Color System

    Denim
    primary#3860BE
    50950
    AA 5.9
    White
    surface#FFFFFF
    50950
    Black
    text#000000
    50950
    AA 21.0
    Sea Green
    accent#468254
    50950
    Charcoal
    secondary#27455C
    50950
    Jack Daniel'sColor System
    02Color Systemcolor-system
  3. Tokens · Typography

    Type Specimen

    Aa
    jdSerifcustom

    Welcome to Jack Daniel's Tennessee Whiskey.

    Regular400Semibold600Bold700
    Aa
    Amikocustom

    Welcome to Jack Daniel's Tennessee Whiskey.

    Regular400Bold700
    Jack Daniel'sType Specimen
    03Type Specimentype-specimen
  4. Identity · Marks

    Logo Suite

    markclear 0.5× logo heightmin 16px · screen
    JD
    light
    JD
    dark
    JD
    brand
    inverseclear 1× logo heightmin 24px · screen
    Jack Daniel's
    light
    Jack Daniel's
    dark
    Jack Daniel's
    brand
    Favicon legibilitymark · at native px
    JD
    16px
    JD
    20px
    JD
    24px
    Jack Daniel'sLogo Suite
    04Logo Suitelogo-suite