# Intercom

> Generated by BrandSweets from the intercom-com BrandDoc (v3, schema 1). Do not edit by hand.

## Identity

**Tagline:** Intercom is the only helpdesk with a natively integrated AI Agent, Fin, meaning every customer conversation improves the next one, enabling perfect experienc…

**Domain:** intercom.com


Intercom is the only helpdesk with a natively integrated AI Agent, Fin, meaning every customer conversation improves the next one, enabling perfect experiences that were never possible before.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | — | `#0007cb` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | — | `#ff5600` | — | Secondary brand color. |
| `accent` | — | `#0007cb` | — | Accent: highlights and secondary emphasis. |
| `surface` | — | `#ffffff` | — | Page and card background. |
| `text` | — | `#111111` | — | Body text on surface. |

### Scales

- **primary:** 50 `#eff0fa`, 100 `#d7d8f4`, 200 `#a3a6ff`, 300 `#6b70ff`, 400 `#383fff`, 500 `#0a12ff`, 600 `#0007cb`, 700 `#0006b8`, 800 `#00058f`, 900 `#080b5e`, 950 `#05073d`
- **secondary:** 50 `#faf3ef`, 100 `#f4e1d7`, 200 `#ffc2a3`, 300 `#ff9c6b`, 400 `#ff7a38`, 500 `#ff5600`, 600 `#e04b00`, 700 `#b83d00`, 800 `#8f3000`, 900 `#5e2508`, 950 `#3d1805`
- **accent:** 50 `#eff0fa`, 100 `#d7d8f4`, 200 `#a3a6ff`, 300 `#6b70ff`, 400 `#383fff`, 500 `#0a12ff`, 600 `#0007cb`, 700 `#0006b8`, 800 `#00058f`, 900 `#080b5e`, 950 `#05073d`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#111111`

## Typography

### Families

#### Apple Color Emoji `apple-color-emoji`
- **Source:** custom
- **Weights:** 400 Regular, 700 Bold
- **Fallback stack:** `"Apple Color Emoji", ui-sans-serif, system-ui, sans-serif, "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

#### Saans `saans`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `Saans, "Saans Fallback", ui-sans-serif, system-ui, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** Saans (`saans`)
- **body:** Apple Color Emoji (`apple-color-emoji`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Logos

### primary
- **Formats:**
  - `svg` (122×20): data:image/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20fill%3D%22none%22%20viewBox%3D%220%200%20620%20102%22%20class%3D%22hidden%20h-5%20w-auto%20-translate-y-%5B4px%5D%20sm%3Ablock%22%3E%3Cpath%20fill%3D%22currentColor%22%20d%3D%22M49.488%2099.017c-12.198.002-24.395.016-36.593-.004-6.169-.01-10.908-3.39-12.438-8.879a12.7%2012.7%200%200%201-.438-3.357C-.005%2061.813%200%2036.85.001%2011.885.001%205.91%205.093.487%2011.073.095a30%2030%200%200%201%201.911-.053C37.197.032%2061.41.04%2085.624%200c3.752-.006%207.08.887%209.835%203.567%202.46%202.392%203.64%205.316%203.644%208.68.027%2025.01.045%2050.02.004%2075.029-.01%206.007-5.245%2011.474-11.254%2011.604-8.689.188-17.383.108-26.076.134-4.096.012-8.193.002-12.289.004zm-.018-13.26h1.224c6.827-.03%2013.49-1.089%2019.954-3.289%204.795-1.632%209.383-3.724%2013.41-6.846.771-.598%201.469-1.542%201.748-2.463.394-1.297-.142-2.514-1.362-3.281-1.398-.88-2.77-.728-4.064.223-3.769%202.773-7.912%204.803-12.346%206.258-7.267%202.386-14.728%203.07-22.34%202.646-9.884-.551-19.038-3.21-27.183-8.975-.397-.282-.863-.521-1.332-.633-1.54-.366-3.058.402-3.73%201.816-.738%201.553-.323%203.05%201.342%204.263%2010.336%207.53%2022.154%2010.125%2034.68%2010.282zm3.385-45.417h-.006c0-7.411.002-14.821-.004-22.232%200-.68-.016-1.366-.084-2.042-.22-2.177-2.361-3.468-4.39-2.668-1.54.607-2.18%201.673-2.18%203.69q-.003%2023.05.005%2046.101c0%20.59.012%201.188.112%201.766.242%201.404%201.37%202.437%202.773%202.608%201.449.177%202.819-.473%203.354-1.793.297-.73.4-1.583.403-2.38.028-7.684.017-15.367.017-23.05m-16.54-.138c0-7.271.012-14.544-.007-21.815-.006-2.118-1.379-3.564-3.29-3.58-1.938-.017-3.336%201.386-3.338%203.52-.016%2014.544-.012%2029.088.022%2043.63.002.692.206%201.46.548%202.06.744%201.298%202.274%201.813%203.657%201.394%201.514-.459%202.403-1.665%202.406-3.393.013-7.271.005-14.544.004-21.815zm33.08-.055v-1.09c-.002-6.906.008-13.812-.01-20.718-.007-2.024-1.355-3.463-3.208-3.527-1.888-.066-3.256%201.249-3.418%203.302-.035.452-.026.908-.026%201.362q.002%2020.583.012%2041.164c0%20.681-.023%201.373.088%202.04.086.515.278%201.06.577%201.485a3.175%203.175%200%200%200%203.61%201.214c1.537-.507%202.365-1.657%202.368-3.422.013-7.27.005-14.54.006-21.809m9.856-.555h-.007c0%204.729-.003%209.456%200%2014.185.003%202.402%201.35%203.96%203.383%203.931%202.031-.028%203.297-1.484%203.306-3.852.013-3.318.004-6.638.003-9.956%200-6.229.002-12.457-.007-18.686-.004-1.86-.767-3.098-2.158-3.573-2.425-.83-4.497.741-4.514%203.493-.03%204.818-.008%209.638-.008%2014.457zm-59.478-.067h-.017c0-4.774-.008-9.547.004-14.32.004-1.582-.466-2.884-2.02-3.54-2.277-.96-4.602.713-4.607%203.344-.018%208.729-.007%2017.458-.007%2026.186%200%201.137-.049%202.277.02%203.409.077%201.273.731%202.244%201.892%202.79%201.16.544%202.326.446%203.363-.307%201.038-.753%201.383-1.845%201.378-3.105-.018-4.819-.007-9.638-.007-14.458zM125.23%200h18.674v19.946H125.23zm.284%2031.121h18.107v67.902h-18.107zM153.479%2031.121h17.4l.425%2012.59h.566c2.971-7.781%207.781-14.712%2020.229-14.712s21.361%205.658%2021.361%2023.483v46.54h-18.107V55.737c0-6.65-1.273-12.45-9.62-12.45-11.741%200-14.146%2013.864-14.146%2022.069v33.668H153.48zM228.17%2082.897V44.702h-11.883V32.678c15.702-.708%2017.4-9.338%2018.248-21.22h11.458V31.12h14.43v13.58h-14.146v35.932c0%201.98.849%202.828%202.83%202.828h11.317v15.561h-17.683c-10.892%200-14.571-5.8-14.571-16.126zM261.13%2065.214C261.13%2045.126%20274.711%2029%20295.647%2029s33.668%2014.712%2033.668%2037.629h-49.371c0%2012.024%205.234%2021.36%2016.41%2021.36%2010.043%200%2014.287-8.487%2014.994-16.833l17.117%203.82c-3.395%2014.712-14.429%2026.17-32.254%2026.17-21.36%200-35.083-15.702-35.083-35.931zm49.654-8.205c-1.415-10.61-7.781-15.137-15.137-15.137s-13.721%204.81-15.135%2015.137zM335.397%2031.12h17.4l.424%2016.269h.567c2.122-10.327%207.356-17.4%2017.54-17.4%201.982%200%203.113.142%204.528.426V48.38c-1.982-.425-3.396-.708-5.942-.708-13.014%200-16.409%2012.025-16.409%2025.04v26.311h-18.107V31.121zM375.671%2065.214c0-20.654%2013.297-36.214%2034.8-36.214%2018.814%200%2029.283%2011.176%2031.97%2025.18l-17.683%205.8c-.708-11.033-5.092-17.824-14.288-17.824-8.346%200-14.995%207.215-14.995%2023.058s7.074%2022.775%2015.279%2022.775c9.619%200%2014.429-8.205%2015.701-19.521l17.117%203.394c-2.405%2017.4-14.287%2029.283-32.818%2029.283-21.927%200-35.083-15.278-35.083-35.931M445.778%2065.072c0-20.229%2013.298-36.072%2034.375-36.072%2021.078%200%2034.375%2015.843%2034.375%2036.072s-13.296%2036.073-34.375%2036.073-34.375-15.844-34.375-36.073m48.946%200c0-15.42-5.658-22.916-14.571-22.916s-14.571%207.497-14.571%2022.916%205.659%2022.917%2014.571%2022.917%2014.571-7.497%2014.571-22.917M520.978%2031.121h17.4l.425%2012.59h.566c2.83-8.77%208.205-14.712%2019.946-14.712%209.902%200%2017.117%204.243%2019.38%2014.853h.567C582.09%2035.79%20587.183%2029%20599.349%2029s20.654%205.658%2020.654%2023.483v46.54h-18.107V55.737c0-6.508-1.415-12.45-9.054-12.45-11.034%200-13.297%2013.864-13.297%2022.069v33.668h-18.107V55.736c0-6.50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- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any

### mark
- **Formats:**
  - `svg` (16×16): data:image/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%2224%22%20height%3D%2224%22%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20class%3D%22size-4%22%3E%3Cpath%20d%3D%22M6%206l12%2012M6%2018L18%206%22%20stroke%3D%22currentColor%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%2F%3E%3C%2Fsvg%3E
- **Allowed backgrounds:** any

### mono
- **Formats:**
  - `svg` (122×20): data:image/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20fill%3D%22none%22%20viewBox%3D%220%200%20620%20102%22%20class%3D%22hidden%20h-5%20w-auto%20-translate-y-%5B4px%5D%20sm%3Ablock%22%3E%3Cstyle%3E*%7Bfill%3A%23000000%3Bcolor%3A%23000000%7D%3C%2Fstyle%3E%3Cpath%20fill%3D%22%23000000%22%20d%3D%22M49.488%2099.017c-12.198.002-24.395.016-36.593-.004-6.169-.01-10.908-3.39-12.438-8.879a12.7%2012.7%200%200%201-.438-3.357C-.005%2061.813%200%2036.85.001%2011.885.001%205.91%205.093.487%2011.073.095a30%2030%200%200%201%201.911-.053C37.197.032%2061.41.04%2085.624%200c3.752-.006%207.08.887%209.835%203.567%202.46%202.392%203.64%205.316%203.644%208.68.027%2025.01.045%2050.02.004%2075.029-.01%206.007-5.245%2011.474-11.254%2011.604-8.689.188-17.383.108-26.076.134-4.096.012-8.193.002-12.289.004zm-.018-13.26h1.224c6.827-.03%2013.49-1.089%2019.954-3.289%204.795-1.632%209.383-3.724%2013.41-6.846.771-.598%201.469-1.542%201.748-2.463.394-1.297-.142-2.514-1.362-3.281-1.398-.88-2.77-.728-4.064.223-3.769%202.773-7.912%204.803-12.346%206.258-7.267%202.386-14.728%203.07-22.34%202.646-9.884-.551-19.038-3.21-27.183-8.975-.397-.282-.863-.521-1.332-.633-1.54-.366-3.058.402-3.73%201.816-.738%201.553-.323%203.05%201.342%204.263%2010.336%207.53%2022.154%2010.125%2034.68%2010.282zm3.385-45.417h-.006c0-7.411.002-14.821-.004-22.232%200-.68-.016-1.366-.084-2.042-.22-2.177-2.361-3.468-4.39-2.668-1.54.607-2.18%201.673-2.18%203.69q-.003%2023.05.005%2046.101c0%20.59.012%201.188.112%201.766.242%201.404%201.37%202.437%202.773%202.608%201.449.177%202.819-.473%203.354-1.793.297-.73.4-1.583.403-2.38.028-7.684.017-15.367.017-23.05m-16.54-.138c0-7.271.012-14.544-.007-21.815-.006-2.118-1.379-3.564-3.29-3.58-1.938-.017-3.336%201.386-3.338%203.52-.016%2014.544-.012%2029.088.022%2043.63.002.692.206%201.46.548%202.06.744%201.298%202.274%201.813%203.657%201.394%201.514-.459%202.403-1.665%202.406-3.393.013-7.271.005-14.544.004-21.815zm33.08-.055v-1.09c-.002-6.906.008-13.812-.01-20.718-.007-2.024-1.355-3.463-3.208-3.527-1.888-.066-3.256%201.249-3.418%203.302-.035.452-.026.908-.026%201.362q.002%2020.583.012%2041.164c0%20.681-.023%201.373.088%202.04.086.515.278%201.06.577%201.485a3.175%203.175%200%200%200%203.61%201.214c1.537-.507%202.365-1.657%202.368-3.422.013-7.27.005-14.54.006-21.809m9.856-.555h-.007c0%204.729-.003%209.456%200%2014.185.003%202.402%201.35%203.96%203.383%203.931%202.031-.028%203.297-1.484%203.306-3.852.013-3.318.004-6.638.003-9.956%200-6.229.002-12.457-.007-18.686-.004-1.86-.767-3.098-2.158-3.573-2.425-.83-4.497.741-4.514%203.493-.03%204.818-.008%209.638-.008%2014.457zm-59.478-.067h-.017c0-4.774-.008-9.547.004-14.32.004-1.582-.466-2.884-2.02-3.54-2.277-.96-4.602.713-4.607%203.344-.018%208.729-.007%2017.458-.007%2026.186%200%201.137-.049%202.277.02%203.409.077%201.273.731%202.244%201.892%202.79%201.16.544%202.326.446%203.363-.307%201.038-.753%201.383-1.845%201.378-3.105-.018-4.819-.007-9.638-.007-14.458zM125.23%200h18.674v19.946H125.23zm.284%2031.121h18.107v67.902h-18.107zM153.479%2031.121h17.4l.425%2012.59h.566c2.971-7.781%207.781-14.712%2020.229-14.712s21.361%205.658%2021.361%2023.483v46.54h-18.107V55.737c0-6.65-1.273-12.45-9.62-12.45-11.741%200-14.146%2013.864-14.146%2022.069v33.668H153.48zM228.17%2082.897V44.702h-11.883V32.678c15.702-.708%2017.4-9.338%2018.248-21.22h11.458V31.12h14.43v13.58h-14.146v35.932c0%201.98.849%202.828%202.83%202.828h11.317v15.561h-17.683c-10.892%200-14.571-5.8-14.571-16.126zM261.13%2065.214C261.13%2045.126%20274.711%2029%20295.647%2029s33.668%2014.712%2033.668%2037.629h-49.371c0%2012.024%205.234%2021.36%2016.41%2021.36%2010.043%200%2014.287-8.487%2014.994-16.833l17.117%203.82c-3.395%2014.712-14.429%2026.17-32.254%2026.17-21.36%200-35.083-15.702-35.083-35.931zm49.654-8.205c-1.415-10.61-7.781-15.137-15.137-15.137s-13.721%204.81-15.135%2015.137zM335.397%2031.12h17.4l.424%2016.269h.567c2.122-10.327%207.356-17.4%2017.54-17.4%201.982%200%203.113.142%204.528.426V48.38c-1.982-.425-3.396-.708-5.942-.708-13.014%200-16.409%2012.025-16.409%2025.04v26.311h-18.107V31.121zM375.671%2065.214c0-20.654%2013.297-36.214%2034.8-36.214%2018.814%200%2029.283%2011.176%2031.97%2025.18l-17.683%205.8c-.708-11.033-5.092-17.824-14.288-17.824-8.346%200-14.995%207.215-14.995%2023.058s7.074%2022.775%2015.279%2022.775c9.619%200%2014.429-8.205%2015.701-19.521l17.117%203.394c-2.405%2017.4-14.287%2029.283-32.818%2029.283-21.927%200-35.083-15.278-35.083-35.931M445.778%2065.072c0-20.229%2013.298-36.072%2034.375-36.072%2021.078%200%2034.375%2015.843%2034.375%2036.072s-13.296%2036.073-34.375%2036.073-34.375-15.844-34.375-36.073m48.946%200c0-15.42-5.658-22.916-14.571-22.916s-14.571%207.497-14.571%2022.916%205.659%2022.917%2014.571%2022.917%2014.571-7.497%2014.571-22.917M520.978%2031.121h17.4l.425%2012.59h.566c2.83-8.77%208.205-14.712%2019.946-14.712%209.902%200%2017.117%204.243%2019.38%2014.853h.567C582.09%2035.79%20587.183%2029%20599.349%2029s20.654%205.658%2020.654%2023.483v46.54h-18.107V55.737c0-6.508-1.415-12.45-9.054-12.45-11.034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- **Allowed backgrounds:** any
- **Notes:** Derived from primary (flattened to #000000). Auto-generated — review before use.

### inverse
- **Formats:**
  - `svg` (122×20): 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- **Allowed backgrounds:** any
- **Notes:** Derived from primary (flattened to #ffffff for dark backgrounds). Auto-generated — review before use.

### favicon
- **Formats:**
  - `png` (32×32): data:image/png;base64,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
- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/intercom-com/tokens.json
- Tokens (CSS): /b/intercom-com/brand.css
- This document: /b/intercom-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/intercom-com/mcp
- Agent integration guide: /agents.md