# Ikea

> Generated by BrandSweets from the ikea-com BrandDoc (v2, schema 1). Do not edit by hand.

## Identity

**Tagline:** Furniture, home accessories, design ideas and inspiration for big dreams and small budgets. A better everyday life begins at home!

**Sector:** e-commerce

**Domain:** ikea.com


Furniture, home accessories, design ideas and inspiration for big dreams and small budgets. A better everyday life begins at home!

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Gold | `#fcdc04` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Gold | `#ffdb00` | — | Secondary brand color. |
| `accent` | Dark Blue | `#045ca4` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Near Black | `#111111` | — | Body text on surface. |

### Scales

- **primary:** 50 `#faf9ef`, 100 `#f3f0d8`, 200 `#fef2a4`, 300 `#feea6d`, 400 `#fde33a`, 500 `#fcdc04`, 600 `#dec102`, 700 `#b69e02`, 800 `#8d7b01`, 900 `#5d5209`, 950 `#3d3506`
- **secondary:** 50 `#faf9ef`, 100 `#f4f0d7`, 200 `#fff3a3`, 300 `#ffeb6b`, 400 `#ffe438`, 500 `#ffdb00`, 600 `#e0c200`, 700 `#b89f00`, 800 `#8f7c00`, 900 `#5e5308`, 950 `#3d3605`
- **accent:** 50 `#eff5fa`, 100 `#d8e7f3`, 200 `#a5d5fd`, 300 `#6fbcfb`, 400 `#3da5fa`, 500 `#1090f9`, 600 `#067bdb`, 700 `#045ca4`, 800 `#044e8b`, 900 `#0a375c`, 950 `#06243c`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#111111`

## Typography

### Families

#### Noto IKEA `noto-ikea`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `"Noto IKEA", sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** Noto IKEA (`noto-ikea`)
- **body:** Noto IKEA (`noto-ikea`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklch shorter hue, #fffa97 0%, #fcdc04 50%, #bea200 100%)` — worst-case contrast white 1.08:1, black 8.36:1 AA
- **--brand-gradient-hero:** `linear-gradient(135deg in oklch shorter hue, #f8f7d6 0%, #e7ddac 50%, #aca47f 100%)` — ink #000000; worst-case contrast white 1.09:1, black 8.37:1 AA
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #ffe92e 0%, #efcf00 100%)` — ink #000000; hover `linear-gradient(180deg in oklch shorter hue, #fff473 0%, #f9d900 100%)`; active `linear-gradient(180deg in oklch shorter hue, #ffdf15 0%, #e5c500 100%)`

## Logos

### primary
- **Formats:**
  - `svg`: https://www.ikea.com/global/assets/logos/brand/ikea.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any

### mono
- **Formats:**
  - `svg` (98×40): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/6c1e56ce-5737-4a6a-b92a-34500db065ec/logos/mono-8eac28c36f632a9b.svg
- **Clearspace:** 1× logo-height — Default clearspace (auto-seeded from the primary; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** light, muted, any
- **Notes:** Derived from the primary logo (flattened to #000000). Auto-generated — review before use.

### inverse
- **Formats:**
  - `svg` (98×40): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/6c1e56ce-5737-4a6a-b92a-34500db065ec/logos/inverse-f574d69058b4e3bc.svg
- **Clearspace:** 1× logo-height — Default clearspace (auto-seeded from the primary; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** dark, brand
- **Disallowed backgrounds:** light
- **Notes:** Derived from the primary logo (flattened to #ffffff). Auto-generated — review before use.

### favicon
- **Formats:**
  - `png`: https://www.ikea.com/global/en/images/favicon.ico
- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/ikea-com/tokens.json
- Tokens (CSS): /b/ikea-com/brand.css
- This document: /b/ikea-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/ikea-com/mcp
- Agent integration guide: /agents.md