# HubSpot

> Generated by BrandSweets from the hubspot-com BrandDoc (v3, schema 1). Do not edit by hand.

## Identity

**Tagline:** HubSpot's customer platform includes all the marketing, sales, customer service, and CRM software you need to grow your business.

**Domain:** hubspot.com


HubSpot's customer platform includes all the marketing, sales, customer service, and CRM software you need to grow your business.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | — | `#124548` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | — | `#ff4800` | — | Secondary brand color. |
| `accent` | — | `#124548` | — | Accent: highlights and secondary emphasis. |
| `surface` | — | `#ffffff` | — | Page and card background. |
| `text` | — | `#1f1f1f` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f1f8f8`, 100 `#ddedee`, 200 `#b6eaed`, 300 `#89dde1`, 400 `#60d1d7`, 500 `#3bc7ce`, 600 `#2dadb4`, 700 `#258d93`, 800 `#1d6e72`, 900 `#124548`, 950 `#103032`
- **secondary:** 50 `#faf2ef`, 100 `#f4dfd7`, 200 `#ffbda3`, 300 `#ff956b`, 400 `#ff7038`, 500 `#ff4800`, 600 `#e04000`, 700 `#b83400`, 800 `#8f2800`, 900 `#5e2008`, 950 `#3d1505`
- **accent:** 50 `#f1f8f8`, 100 `#ddedee`, 200 `#b6eaed`, 300 `#89dde1`, 400 `#60d1d7`, 500 `#3bc7ce`, 600 `#2dadb4`, 700 `#258d93`, 800 `#1d6e72`, 900 `#124548`, 950 `#103032`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#1f1f1f`

## Typography

### Families

#### HubSpot Sans `hubspot-sans`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `"HubSpot Sans", sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** HubSpot Sans (`hubspot-sans`)
- **body:** HubSpot Sans (`hubspot-sans`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Logos

### primary
- **Formats:**
  - `svg` (12×12): data:image/svg+xml,%3Csvg%20viewBox%3D%220%200%2012%2012%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20class%3D%22global-nav-utility-dropdown-icon%22%20width%3D%2212%22%20height%3D%2212%22%20aria-hidden%3D%22true%22%3E%3Cuse%20href%3D%22%23cl-icon-globe%22%20fill%3D%22currentColor%22%2F%3E%3C%2Fsvg%3E
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any

### mono
- **Formats:**
  - `svg` (26×23): data:image/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20class%3D%22cl-icon%22%3E%3Cuse%20href%3D%22%23cl-icon-facebook%22%2F%3E%3C%2Fsvg%3E
- **Allowed backgrounds:** any

### inverse
- **Formats:**
  - `svg` (12×12): data:image/svg+xml,%3Csvg%20fill%3D%22%23ffffff%22%20viewBox%3D%220%200%2012%2012%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20class%3D%22global-nav-utility-dropdown-icon%22%20width%3D%2212%22%20height%3D%2212%22%20aria-hidden%3D%22true%22%3E%3Cstyle%3E*%7Bfill%3A%23ffffff%3Bcolor%3A%23ffffff%7D%3C%2Fstyle%3E%3Cuse%20href%3D%22%23cl-icon-globe%22%20fill%3D%22%23ffffff%22%2F%3E%3C%2Fsvg%3E
- **Allowed backgrounds:** any
- **Notes:** Derived from primary (flattened to #ffffff for dark backgrounds). Auto-generated — review before use.

### favicon
- **Formats:**
  - `png`: data:image/png;base64,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
- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/hubspot-com/tokens.json
- Tokens (CSS): /b/hubspot-com/brand.css
- This document: /b/hubspot-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/hubspot-com/mcp
- Agent integration guide: /agents.md