# Hershey's

> Generated by BrandSweets from the hersheys-com BrandDoc (v4, schema 1). Do not edit by hand.

## Identity

**Tagline:** Hersheyland is home to our favorite dessert recipes, the latest candy innovations and endless sweet inspiration, from everyday treats to special occasion bakes.

**Sector:** food-bev

**Domain:** hersheys.com


Hersheyland is home to our favorite dessert recipes, the latest candy innovations and endless sweet inspiration, from everyday treats to special occasion bakes.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Maroon | `#3f000b` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Navy | `#003594` | — | Secondary brand color. |
| `accent` | Dark Blue | `#007bbd` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Black | `#000000` | — | Body text on surface. |

### Scales

- **primary:** 50 `#faeff1`, 100 `#f4d7dc`, 200 `#ffa3b3`, 300 `#ff6b84`, 400 `#ff3859`, 500 `#ff0a33`, 600 `#e00025`, 700 `#b8001f`, 800 `#8f0018`, 900 `#5e0816`, 950 `#3f000b`
- **secondary:** 50 `#eff3fa`, 100 `#d7e1f4`, 200 `#a3c3ff`, 300 `#6b9fff`, 400 `#387eff`, 500 `#0a60ff`, 600 `#004fe0`, 700 `#0040b8`, 800 `#003594`, 900 `#08265e`, 950 `#05193d`
- **accent:** 50 `#eff6fa`, 100 `#d7eaf4`, 200 `#a3dfff`, 300 `#6bcbff`, 400 `#38b9ff`, 500 `#0aa9ff`, 600 `#0092e0`, 700 `#007bbd`, 800 `#005d8f`, 900 `#08405e`, 950 `#052a3d`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`

## Typography

### Families

#### Gazpacho `gazpacho`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `Gazpacho, "TT Norms Pro", sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

#### TT Norms Pro `tt-norms-pro`
- **Source:** custom
- **Weights:** 500 Medium, 700 Bold
- **Fallback stack:** `"TT Norms Pro", sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** Gazpacho (`gazpacho`)
- **body:** TT Norms Pro (`tt-norms-pro`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #3f000b 0%, #003594 100%)` — worst-case contrast white 10.84:1 AA, black 1.22:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #2b1718 0%, #2e405e 100%)` — ink #ffffff; worst-case contrast white 10.44:1 AA, black 1.24:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #4b0b14 0%, #330004 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #54141b 0%, #3c0009 100%)`; active `linear-gradient(180deg in oklch shorter hue, #42020d 0%, #280002 100%)`

## Logos

### primary
- **Formats:**
  - `png` (240×69): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/2e860411-b6b1-4f17-b6fa-3cfea0b9cb16/logos/primary-3adc0a77afeb23cf.png
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Re-sourced 2026-09-02 from the brand's own site (header-img). Hosted by us. Transcoded from image/jpeg to PNG (the schema has no jpg logo format). Selection: source=header-img (62); off-domain host www.hersheyland.com (-12); png (+5)

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/hersheys-com/tokens.json
- Tokens (CSS): /b/hersheys-com/brand.css
- This document: /b/hersheys-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/hersheys-com/mcp
- Agent integration guide: /agents.md