# Headspace

> Generated by BrandSweets from the headspace-com BrandDoc (v3, schema 1). Do not edit by hand.

## Identity

**Tagline:** Live a healthier, happier, more well-rested life in just a few minutes a day. Get the science-backed mental health app for every moment. Try for free.

**Domain:** headspace.com


Live a healthier, happier, more well-rested life in just a few minutes a day. Get the science-backed mental health app for every moment. Try for free.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | — | `#302615` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | — | `#0061ef` | — | Secondary brand color. |
| `accent` | — | `#0000ee` | — | Accent: highlights and secondary emphasis. |
| `surface` | — | `#ffffff` | — | Page and card background. |
| `text` | — | `#2d2c2b` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f7f5f3`, 100 `#ebe7e0`, 200 `#e3d6bf`, 300 `#d2bd98`, 400 `#c2a675`, 500 `#b49155`, 600 `#9c7c44`, 700 `#806538`, 800 `#634f2c`, 900 `#443822`, 950 `#302615`
- **secondary:** 50 `#eff4fa`, 100 `#d7e3f4`, 200 `#a3c8ff`, 300 `#6ba6ff`, 400 `#3888ff`, 500 `#0a6cff`, 600 `#0061ef`, 700 `#0049b8`, 800 `#00398f`, 900 `#082a5e`, 950 `#051c3d`
- **accent:** 50 `#efeffa`, 100 `#d7d7f4`, 200 `#a3a3ff`, 300 `#6b6bff`, 400 `#3838ff`, 500 `#0a0aff`, 600 `#0000ee`, 700 `#0000b8`, 800 `#00008f`, 900 `#08085e`, 950 `#05053d`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e5`, 200 `#d2d1d0`, 300 `#b7b5b4`, 400 `#9e9c9a`, 500 `#878582`, 600 `#72706e`, 700 `#5e5c5a`, 800 `#494746`, 900 `#2d2c2b`, 950 `#222121`

## Typography

### Families

#### Headspace Apercu `headspace-apercu`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `"Headspace Apercu", sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** Headspace Apercu (`headspace-apercu`)
- **body:** Headspace Apercu (`headspace-apercu`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Logos

### primary
- **Formats:**
  - `svg` (32×32): data:image/svg+xml,%3Csvg%20width%3D%2232%22%20height%3D%2232%22%20viewBox%3D%220%200%2032%2032%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Cpath%20d%3D%22M31.9624%2015.6329C32.3287%2020.8238%2029.9321%2023.7523%2028.4687%2025.8158C26.2056%2028.1949%2023.3442%2031.4392%2016.0899%2031.6223C9.93359%2031.8718%206.88902%2029.1595%204.34331%2026.7969C1.03188%2023.1541%200.166735%2020.9912%200.000160825%2015.6329C-0.0164094%2012.3389%201.24816%209.06064%203.4773%206.16608C6.58901%201.7741%2011.5304%200.30981%2016.0899%200.00980125C20.8813%20-0.173344%2024.6916%202.23893%2027.287%204.83523C30.615%208.34551%2031.6293%2011.3578%2031.9624%2015.6338%22%20fill%3D%22%23FF7300%22%2F%3E%3C%2Fsvg%3E
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any

### mono
- **Formats:**
  - `svg` (16×16): data:image/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%221em%22%20height%3D%221em%22%20fill%3D%22none%22%20viewBox%3D%220%200%2024%2024%22%20data-testid%3D%22plus%22%20font-size%3D%221rem%22%20class%3D%22plus-icon%20css-1vl7sgz%22%3E%3Cpath%20fill%3D%22currentColor%22%20fill-rule%3D%22evenodd%22%20d%3D%22M11.5%203a.5.5%200%2000-.5.5V11H3.5a.5.5%200%2000-.5.5v1a.5.5%200%2000.5.5H11v7.5a.5.5%200%2000.5.5h1a.5.5%200%2000.5-.5V13h7.5a.5.5%200%2000.5-.5v-1a.5.5%200%2000-.5-.5H13V3.5a.5.5%200%2000-.5-.5h-1z%22%20clip-rule%3D%22evenodd%22%2F%3E%3C%2Fsvg%3E
- **Allowed backgrounds:** any

### inverse
- **Formats:**
  - `svg` (32×32): data:image/svg+xml,%3Csvg%20width%3D%2232%22%20height%3D%2232%22%20viewBox%3D%220%200%2032%2032%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Cstyle%3E*%7Bfill%3A%23ffffff%3Bcolor%3A%23ffffff%7D%3C%2Fstyle%3E%3Cpath%20d%3D%22M31.9624%2015.6329C32.3287%2020.8238%2029.9321%2023.7523%2028.4687%2025.8158C26.2056%2028.1949%2023.3442%2031.4392%2016.0899%2031.6223C9.93359%2031.8718%206.88902%2029.1595%204.34331%2026.7969C1.03188%2023.1541%200.166735%2020.9912%200.000160825%2015.6329C-0.0164094%2012.3389%201.24816%209.06064%203.4773%206.16608C6.58901%201.7741%2011.5304%200.30981%2016.0899%200.00980125C20.8813%20-0.173344%2024.6916%202.23893%2027.287%204.83523C30.615%208.34551%2031.6293%2011.3578%2031.9624%2015.6338%22%20fill%3D%22%23ffffff%22%2F%3E%3C%2Fsvg%3E
- **Allowed backgrounds:** any
- **Notes:** Derived from primary (flattened to #ffffff for dark backgrounds). Auto-generated — review before use.

### favicon
- **Formats:**
  - `ico`: 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- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/headspace-com/tokens.json
- Tokens (CSS): /b/headspace-com/brand.css
- This document: /b/headspace-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/headspace-com/mcp
- Agent integration guide: /agents.md