# Hasbro

> Generated by BrandSweets from the hasbro-com BrandDoc (v4, schema 1). Do not edit by hand.

## Identity

**Tagline:** Find where to buy Hasbro products from participating retailers.

**Sector:** toys

**Domain:** hasbro.com

**Guidelines:** https://newsroom.hasbro.com/


## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Navy | `#003c69` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Denim | `#005eb8` | — | Secondary brand color. |
| `accent` | Purple | `#b822c3` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Black | `#000000` | — | Body text on surface. |

### Scales

- **primary:** 50 `#eff6fa`, 100 `#d7e7f4`, 200 `#a3d7ff`, 300 `#6bbfff`, 400 `#38a9ff`, 500 `#0a95ff`, 600 `#007fe0`, 700 `#0068b8`, 800 `#00518f`, 900 `#003c69`, 950 `#05253d`
- **secondary:** 50 `#eff5fa`, 100 `#d7e6f4`, 200 `#a3d3ff`, 300 `#6bb8ff`, 400 `#389fff`, 500 `#0a89ff`, 600 `#0074e0`, 700 `#005eb8`, 800 `#004a8f`, 900 `#08345e`, 950 `#05223d`
- **accent:** 50 `#f8f1f9`, 100 `#eedcef`, 200 `#edb1f1`, 300 `#e281e9`, 400 `#d856e1`, 500 `#cf2fda`, 600 `#b822c3`, 700 `#931c9c`, 800 `#731579`, 900 `#4d1551`, 950 `#320d35`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`

## Typography

### Families

#### Arial `arial`
- **Source:** system
- **Weights:** 400 Regular, 700 Bold
- **Fallback stack:** `Arial, Helvetica, sans-serif`

#### ProximaNovaRegular `proximanovaregular`
- **Source:** custom
- **Weights:** 400 Regular, 700 Bold
- **Fallback stack:** `ProximaNovaRegular, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** Arial (`arial`)
- **body:** ProximaNovaRegular (`proximanovaregular`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #003c69 0%, #005eb8 100%)` — worst-case contrast white 6.38:1 AA, black 1.85:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #2d3c4b 0%, #4a6280 100%)` — ink #ffffff; worst-case contrast white 6.27:1 AA, black 1.86:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #104775 0%, #00315d 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #1a4f7e 0%, #003966 100%)`; active `linear-gradient(180deg in oklch shorter hue, #033f6c 0%, #002954 100%)`

## Logos

### primary
- **Formats:**
  - `webp` (120×128): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/ee60d3ac-217c-482e-bbde-329b1a5ef91f/logos/primary-05c3de68f910d197.webp
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Re-sourced 2026-09-02 from the brand's own site (header-img). Hosted by us. Selection: source=home-link-img (96); aspect 0.92 — square mark (-6); "logo"/"wordmark" hint in url/class/alt (+22)

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/hasbro-com/tokens.json
- Tokens (CSS): /b/hasbro-com/brand.css
- This document: /b/hasbro-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/hasbro-com/mcp
- Agent integration guide: /agents.md