# Harley-Davidson

> Generated by BrandSweets from the harley-davidson-com BrandDoc (v5, schema 1). Do not edit by hand.

## Identity

**Tagline:** Shop the Official Harley-Davidson site for new & used motorcycles, genuine parts & apparel. Locate a dealer or take a test ride. Free Shipping +$50 for members.

**Sector:** auto

**Domain:** harley-davidson.com


Shop the Official Harley-Davidson site for new & used motorcycles, genuine parts & apparel. Locate a dealer or take a test ride. Free Shipping +$50 for members.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Black | `#000000` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Bright Orange | `#fa6600` | — | Secondary brand color. |
| `accent` | Navy | `#383b5e` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Black | `#000000` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`
- **secondary:** 50 `#faf4ef`, 100 `#f4e3d7`, 200 `#ffc8a3`, 300 `#ffa66b`, 400 `#ff8838`, 500 `#fa6600`, 600 `#e05a00`, 700 `#b84900`, 800 `#8f3900`, 900 `#5e2a08`, 950 `#3d1c05`
- **accent:** 50 `#f3f4f6`, 100 `#e2e3e9`, 200 `#c6c8dd`, 300 `#a3a6c8`, 400 `#8387b4`, 500 `#666ba3`, 600 `#54598c`, 700 `#454973`, 800 `#383b5e`, 900 `#282a3e`, 950 `#1a1b28`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`

## Typography

### Families

#### Franklin Gothic ATF `franklin-gothic-atf`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `"Franklin Gothic ATF", sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** Franklin Gothic ATF (`franklin-gothic-atf`)
- **body:** Franklin Gothic ATF (`franklin-gothic-atf`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #000000 0%, #fa6600 100%)` — worst-case contrast white 3.02:1 AA-large, black 1.00:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #000000 0%, #9c6953 100%)` — ink #ffffff; worst-case contrast white 4.61:1 AA, black 1.00:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)`; active `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)`

## Logos

### inverse
- **Formats:**
  - `svg` (320×16): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/487a3452-a8cd-47c2-af83-9f1e4ee8529d/logos/inverse-3208f8f103aab58d.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** dark
- **Disallowed backgrounds:** light
- **Notes:** Light-on-dark rendition taken from the brand's own header (header-img). Hosted by us. The site ships no light-surface primary we can verify — see the manual worklist.

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/harley-davidson-com/tokens.json
- Tokens (CSS): /b/harley-davidson-com/brand.css
- This document: /b/harley-davidson-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/harley-davidson-com/mcp
- Agent integration guide: /agents.md