# Gusto

> Generated by BrandSweets from the gusto-com BrandDoc (v2, schema 1). Do not edit by hand.

## Identity

**Tagline:** Gusto | Gusto offers fully integrated online HR services: payroll, benefits and everything else.

**Sector:** saas

**Domain:** gusto.com


Gusto | Gusto offers fully integrated online HR services: payroll, benefits and everything else.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Charcoal | `#1c1b1a` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Teal | `#1e7676` | — | Secondary brand color. |
| `accent` | Dark Slate Gray | `#00535c` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Charcoal | `#1c1b1a` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f5f5f5`, 100 `#e6e6e5`, 200 `#d3d1cf`, 300 `#b8b5b2`, 400 `#a09c98`, 500 `#898580`, 600 `#75706c`, 700 `#5f5c58`, 800 `#4a4745`, 900 `#353331`, 950 `#1c1b1a`
- **secondary:** 50 `#f1f8f8`, 100 `#ddeeee`, 200 `#b6ecec`, 300 `#89e1e1`, 400 `#61d6d6`, 500 `#3ccdcd`, 600 `#2eb2b2`, 700 `#269292`, 800 `#1e7676`, 900 `#194d4d`, 950 `#113232`
- **accent:** 50 `#eff9fa`, 100 `#d7f1f4`, 200 `#a3f6ff`, 300 `#6bf0ff`, 400 `#38ebff`, 500 `#0ae7ff`, 600 `#00cae0`, 700 `#00a5b8`, 800 `#00818f`, 900 `#00535c`, 950 `#05383d`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e5`, 200 `#d3d1cf`, 300 `#b8b5b2`, 400 `#a09c98`, 500 `#898580`, 600 `#75706c`, 700 `#5f5c58`, 800 `#4a4745`, 900 `#353331`, 950 `#1c1b1a`

## Typography

### Families

#### boogy brut `boogy-brut`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `"boogy brut", sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

#### Matter `matter`
- **Source:** custom
- **Weights:** 400 Regular, 700 Bold
- **Fallback stack:** `Matter, -apple-system, system-ui, "Segoe UI", Roboto, Helvetica, Arial, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** boogy brut (`boogy-brut`)
- **body:** Matter (`matter`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #1c1b1a 0%, #1e7676 100%)` — worst-case contrast white 5.37:1 AA, black 1.22:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #1b1b1b 0%, #566d6d 100%)` — ink #ffffff; worst-case contrast white 5.52:1 AA, black 1.22:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #252423 0%, #131211 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #2d2c2b 0%, #1a1918 100%)`; active `linear-gradient(180deg in oklch shorter hue, #1e1d1c 0%, #0c0c0b 100%)`

## Logos

### primary
- **Formats:**
  - `svg`: https://cms-media.gusto-cdn.com/image/upload/v1787676645/Logo_g0dvqp.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any

### mono
- **Formats:**
  - `svg` (147×56): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/fa933622-9e7a-4ba3-a818-1f5443f72d64/logos/mono-fac4ce88b7154f72.svg
- **Clearspace:** 1× logo-height — Default clearspace (auto-seeded from the primary; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** light, muted, any
- **Notes:** Derived from the primary logo (flattened to #000000). Auto-generated — review before use.

### inverse
- **Formats:**
  - `svg` (147×56): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/fa933622-9e7a-4ba3-a818-1f5443f72d64/logos/inverse-3894a9d011f5f413.svg
- **Clearspace:** 1× logo-height — Default clearspace (auto-seeded from the primary; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** dark, brand
- **Disallowed backgrounds:** light
- **Notes:** Derived from the primary logo (flattened to #ffffff). Auto-generated — review before use.

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/gusto-com/tokens.json
- Tokens (CSS): /b/gusto-com/brand.css
- This document: /b/gusto-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/gusto-com/mcp
- Agent integration guide: /agents.md