# Gumroad

> Generated by BrandSweets from the gumroad-com BrandDoc (v3, schema 1). Do not edit by hand.

## Identity

**Tagline:** Start selling what you know, see what sticks, and get paid. Simple and effective.

**Domain:** gumroad.com


Start selling what you know, see what sticks, and get paid. Simple and effective.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | — | `#fc94ec` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | — | `#f1f333` | — | Secondary brand color. |
| `accent` | — | `#ffc900` | — | Accent: highlights and secondary emphasis. |
| `surface` | — | `#ffffff` | — | Page and card background. |
| `text` | — | `#000000` | — | Body text on surface. |

### Scales

- **primary:** 50 `#faeff9`, 100 `#f3d8ef`, 200 `#fc94ec`, 300 `#fb6fe6`, 400 `#fa3dde`, 500 `#f910d6`, 600 `#db06bb`, 700 `#b30599`, 800 `#8b0477`, 900 `#5c0a50`, 950 `#3c0634`
- **secondary:** 50 `#fafaf0`, 100 `#f2f2d9`, 200 `#f9faa8`, 300 `#f5f773`, 400 `#f1f333`, 500 `#eef218`, 600 `#d1d40c`, 700 `#abae0a`, 800 `#858708`, 900 `#585a0c`, 950 `#393a08`
- **accent:** 50 `#faf8ef`, 100 `#f4edd7`, 200 `#ffeba3`, 300 `#ffdf6b`, 400 `#ffd438`, 500 `#ffc900`, 600 `#e0b000`, 700 `#b89000`, 800 `#8f7000`, 900 `#5e4c08`, 950 `#3d3105`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`

## Typography

### Families

#### ABC Favorit `abc-favorit`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `"ABC Favorit", sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** ABC Favorit (`abc-favorit`)
- **body:** ABC Favorit (`abc-favorit`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Logos

### primary
- **Formats:**
  - `svg` (24×24): data:image/svg+xml,%3Csvg%20class%3D%22w-6%20h-6%20text-dark-gray%20dark%3Atext-white%2F70%22%20fill%3D%22none%22%20stroke%3D%22currentColor%22%20viewBox%3D%220%200%2024%2024%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Cpath%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20stroke-width%3D%222%22%20d%3D%22M21%2021l-6-6m2-5a7%207%200%2011-14%200%207%207%200%200114%200z%22%2F%3E%3C%2Fsvg%3E
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any

### mono
- **Formats:**
  - `svg` (24×24): data:image/svg+xml,%3Csvg%20class%3D%22w-6%20h-6%20text-dark-gray%20dark%3Atext-white%2F70%22%20fill%3D%22none%22%20stroke%3D%22%23000000%22%20viewBox%3D%220%200%2024%2024%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Cstyle%3E*%7Bfill%3A%23000000%3Bcolor%3A%23000000%7D%3C%2Fstyle%3E%3Cpath%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20stroke-width%3D%222%22%20d%3D%22M21%2021l-6-6m2-5a7%207%200%2011-14%200%207%207%200%200114%200z%22%2F%3E%3C%2Fsvg%3E
- **Allowed backgrounds:** any
- **Notes:** Derived from primary (flattened to #000000). Auto-generated — review before use.

### inverse
- **Formats:**
  - `svg` (24×24): data:image/svg+xml,%3Csvg%20class%3D%22w-6%20h-6%20text-dark-gray%20dark%3Atext-white%2F70%22%20fill%3D%22none%22%20stroke%3D%22%23ffffff%22%20viewBox%3D%220%200%2024%2024%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Cstyle%3E*%7Bfill%3A%23ffffff%3Bcolor%3A%23ffffff%7D%3C%2Fstyle%3E%3Cpath%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20stroke-width%3D%222%22%20d%3D%22M21%2021l-6-6m2-5a7%207%200%2011-14%200%207%207%200%200114%200z%22%2F%3E%3C%2Fsvg%3E
- **Allowed backgrounds:** any
- **Notes:** Derived from primary (flattened to #ffffff for dark backgrounds). Auto-generated — review before use.

### app-icon
- **Formats:**
  - `png`: data:image/png;base64,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
- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/gumroad-com/tokens.json
- Tokens (CSS): /b/gumroad-com/brand.css
- This document: /b/gumroad-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/gumroad-com/mcp
- Agent integration guide: /agents.md