# Guinness

> Generated by BrandSweets from the guinness-com BrandDoc (v3, schema 1). Do not edit by hand.

## Identity

**Tagline:** From our humble beginnings in 1759 to the present day. Visit Guinness to learn about our story, beers, innovation, sports partnerships, and much more.

**Sector:** food-bev

**Domain:** guinness.com


From our humble beginnings in 1759 to the present day. Visit Guinness to learn about our story, beers, innovation, sports partnerships, and much more.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Orange | `#b9965b` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Royal Blue | `#1a73e8` | — | Secondary brand color. |
| `accent` | Denim | `#3860be` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Near Black | `#171717` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f7f5f3`, 100 `#ebe7e0`, 200 `#e3d6bf`, 300 `#d3bd97`, 400 `#c3a674`, 500 `#b9965b`, 600 `#9d7c43`, 700 `#816637`, 800 `#644f2b`, 900 `#443822`, 950 `#2c2416`
- **secondary:** 50 `#f0f4f9`, 100 `#dae4f1`, 200 `#abccf7`, 300 `#78adf2`, 400 `#4a91ed`, 500 `#1a73e8`, 600 `#1464cc`, 700 `#1152a7`, 800 `#0d4082`, 900 `#0f2e57`, 950 `#0a1e38`
- **accent:** 50 `#f2f4f8`, 100 `#dee2ed`, 200 `#b8c7ea`, 300 `#8da5dd`, 400 `#6686d1`, 500 `#3860be`, 600 `#3458ad`, 700 `#2a488d`, 800 `#21386e`, 900 `#1c2a4a`, 950 `#121b30`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#171717`

## Typography

### Families

#### gothamA `gothama`
- **Source:** custom
- **Weights:** 400 Regular, 700 Bold
- **Fallback stack:** `gothamA, "gothamA Fallback", gothamB, "gothamB Fallback", sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

#### knockout50 `knockout50`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `knockout50, "knockout50 Fallback", sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** knockout50 (`knockout50`)
- **body:** gothamA (`gothama`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklch shorter hue, #b9965b 0%, #1a73e8 100%)` — worst-case contrast white 2.77:1, black 4.66:1 AA
- **--brand-gradient-hero:** `linear-gradient(135deg in oklch shorter hue, #7f7360 0%, #38537a 100%)` — ink #ffffff; worst-case contrast white 4.64:1 AA, black 2.68:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #c6a267 0%, #ac8a4f 100%)` — ink #000000; hover `linear-gradient(180deg in oklch shorter hue, #d0ac70 0%, #b69358 100%)`; active `linear-gradient(180deg in oklch shorter hue, #bc995e 0%, #a38146 100%)`

## Logos

### primary
- **Formats:**
  - `svg` (85×72): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/b472b484-ebde-44e1-88a3-572a2576a4c8/logos/primary-e7c0a726525914df.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Re-sourced 2026-09-02 from the brand's own site (inline-svg). Hosted by us. Selection: source=home-link-svg (100); vector SVG (+16); 3 drawable elements (+8)

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/guinness-com/tokens.json
- Tokens (CSS): /b/guinness-com/brand.css
- This document: /b/guinness-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/guinness-com/mcp
- Agent integration guide: /agents.md