← Guinness

Guidelines deck

4 boards · page order preserved

  1. food-bevguinness.com

    Guinness® EN

    From our humble beginnings in 1759 to the present day. Visit Guinness to learn about our story, beers, innovation, sports partnerships, and much more.

    GuinnessCover
    01Covercover
  2. Tokens · Color

    Color System

    Orange
    primary#B9965B
    50950
    fail 2.8
    White
    surface#FFFFFF
    50950
    Near Black
    text#171717
    50950
    AA 17.9
    Denim
    accent#3860BE
    50950
    Royal Blue
    secondary#1A73E8
    50950
    GuinnessColor System
    02Color Systemcolor-system
  3. Tokens · Typography

    Type Specimen

    Aa
    knockout50custom

    From our humble beginnings in 1759 to the present day. Visit Guinness to learn about our story, beers, innovation, sports partnerships, and much more.

    Regular400Semibold600Bold700
    Aa
    gothamAcustom

    From our humble beginnings in 1759 to the present day. Visit Guinness to learn about our story, beers, innovation, sports partnerships, and much more.

    Regular400Bold700
    GuinnessType Specimen
    03Type Specimentype-specimen
  4. Identity · Marks

    Logo Suite

    primaryclear 1× logo heightmin 24px · screen
    Guinness
    light
    Guinness
    dark
    Guinness
    brand
    GuinnessLogo Suite
    04Logo Suitelogo-suite