# Prepare your taste buds...

> Generated by BrandSweets from the grubhub-com BrandDoc (v3, schema 1). Do not edit by hand.

## Identity

**Tagline:** Prepare your taste buds...

**Sector:** food

**Domain:** grubhub.com


## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Orange Red | `#fc5404` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Apricot | `#fcac7c` | — | Secondary brand color. |
| `accent` | Electric Indigo | `#572af8` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Near Black | `#111111` | — | Body text on surface. |

### Scales

- **primary:** 50 `#faf3ef`, 100 `#f3e0d8`, 200 `#fec1a4`, 300 `#fe9a6d`, 400 `#fd783a`, 500 `#fc5404`, 600 `#de4802`, 700 `#b63b02`, 800 `#8d2e01`, 900 `#5d2309`, 950 `#3d1706`
- **secondary:** 50 `#faf4ef`, 100 `#f3e2d8`, 200 `#fdc7a5`, 300 `#fcac7c`, 400 `#fb853c`, 500 `#fa690f`, 600 `#dc5704`, 700 `#b44704`, 800 `#8c3703`, 900 `#5d2909`, 950 `#3c1b06`
- **accent:** 50 `#f2f0fa`, 100 `#ded8f3`, 200 `#b9a6fc`, 300 `#8e70fb`, 400 `#572af8`, 500 `#4312f8`, 600 `#3407da`, 700 `#2b06b2`, 800 `#21048b`, 900 `#1c0a5c`, 950 `#12073c`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#111111`

## Typography

### Families

#### bagoss-bold `bagoss-bold`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `bagoss-bold, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

#### bagoss-regular `bagoss-regular`
- **Source:** custom
- **Weights:** 400 Regular, 700 Bold
- **Fallback stack:** `bagoss-regular, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** bagoss-bold (`bagoss-bold`)
- **body:** bagoss-regular (`bagoss-regular`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #fc5404 0%, #fcac7c 100%)` — worst-case contrast white 1.85:1, black 6.41:1 AA
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #be8573 0%, #d7bbab 100%)` — ink #000000; worst-case contrast white 1.81:1, black 6.79:1 AA
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #e63e00 0%, #c42700 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #f14900 0%, #d22d00 100%)`; active `linear-gradient(180deg in oklch shorter hue, #db3200 0%, #b62200 100%)`

## Logos

### favicon
- **Formats:**
  - `png`: https://www.grubhub.com/apple-touch-icon.png
- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/grubhub-com/tokens.json
- Tokens (CSS): /b/grubhub-com/brand.css
- This document: /b/grubhub-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/grubhub-com/mcp
- Agent integration guide: /agents.md