Identity · Voice
Voice & Tone
technical·clear·confident·developer-first
Sample · headline
“Let's build from here.”
Do
- +Write for developers — precise, unpatronizing
- +Prefer concrete verbs and real examples
- +Respect the reader's time; get to the command
Don't
- –Never talk down or over-explain the basics
- –Avoid marketing fluff and hype adjectives
- –Don't anthropomorphize the product
GitHubVoice & Tone