← Gillette

Guidelines deck

4 boards · page order preserved

  1. cpggillette.com

    Gillette®

    Discover Gillette men’s razors and grooming products, including GilletteLabs, for face, body, and intimate shaving with comfort and precision.

    GilletteCover
    01Covercover
  2. Tokens · Color

    Color System

    Charcoal
    primary#2B2929
    50950
    AA 14.5
    White
    surface#FFFFFF
    50950
    Charcoal
    text#2B2929
    50950
    AA 14.5
    Marine
    accent#182F6E
    50950
    Deep Navy
    secondary#001E60
    50950
    GilletteColor System
    02Color Systemcolor-system
  3. Tokens · Typography

    Type Specimen

    Aa
    hind-boldcustom

    Discover Gillette men’s razors and grooming products, including GilletteLabs, for face, body, and intimate shaving with comfort and precision.

    Regular400Semibold600Bold700
    Aa
    Latogoogle

    Discover Gillette men’s razors and grooming products, including GilletteLabs, for face, body, and intimate shaving with comfort and precision.

    Light300Regular400Bold700Black900
    GilletteType Specimen
    03Type Specimentype-specimen
  4. Identity · Marks

    Logo Suite

    primaryclear 1× logo heightmin 24px · screen
    Gillette
    light
    Gillette
    dark
    Gillette
    brand
    favicon
    GI
    light
    GI
    dark
    GI
    brand
    Favicon legibilityfavicon · at native px
    GI
    16px
    GI
    20px
    GI
    24px
    GilletteLogo Suite
    04Logo Suitelogo-suite