# dbt Labs

> Generated by BrandSweets from the getdbt-com BrandDoc (v3, schema 1). Do not edit by hand.

## Identity

**Tagline:** dbt Labs empowers data teams to build reliable, governed data pipelines—accelerating analytics and AI initiatives with speed and confidence.

**Sector:** data

**Domain:** dbt.com

**Guidelines:** https://www.getdbt.com/brand-guidelines


dbt Labs empowers data teams to build reliable, governed data pipelines—accelerating analytics and AI initiatives with speed and confidence.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Bright Orange | `#fc6304` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Deep Navy | `#1e2939` | — | Secondary brand color. |
| `accent` | Dark Indigo | `#3d189a` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Near Black | `#111111` | — | Body text on surface. |

### Scales

- **primary:** 50 `#faf4ef`, 100 `#f3e2d8`, 200 `#fec7a4`, 300 `#fea46d`, 400 `#fd853a`, 500 `#fc6304`, 600 `#de5702`, 700 `#b64702`, 800 `#8d3701`, 900 `#5d2909`, 950 `#3d1b06`
- **secondary:** 50 `#f3f4f7`, 100 `#e1e5ea`, 200 `#c3cedf`, 300 `#9eb0cc`, 400 `#7d95ba`, 500 `#5f7dab`, 600 `#4d6993`, 700 `#3f5678`, 800 `#31435e`, 900 `#1e2939`, 950 `#181f2a`
- **accent:** 50 `#f3f1f9`, 100 `#e1dbf0`, 200 `#c3b0f3`, 300 `#9e7feb`, 400 `#7c53e4`, 500 `#5e2bde`, 600 `#4d1ec2`, 700 `#3d189a`, 800 `#31137c`, 900 `#251353`, 950 `#180d36`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#111111`

## Typography

### Families

#### bugrino `bugrino`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `bugrino, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** bugrino (`bugrino`)
- **body:** bugrino (`bugrino`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklch shorter hue, #fc6304 0%, #1e2939 100%)` — worst-case contrast white 3.03:1 AA-large, black 1.43:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklch shorter hue, #9d6953 0%, #0d1116 100%)` — ink #ffffff; worst-case contrast white 4.59:1 AA, black 1.11:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #e64f00 0%, #c53900 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #f15900 0%, #d33f00 100%)`; active `linear-gradient(180deg in oklch shorter hue, #dc4400 0%, #b73400 100%)`

## Logos

### primary
- **Formats:**
  - `svg` (147×32): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/c1df461a-ec04-4c56-9229-251397820a8e/logos/primary-bdc317e21272dbc6.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Re-sourced 2026-09-02 from the brand's own site (header-img). Hosted by us. Selection: source=home-link-img (96); off-domain host www.getdbt.com (-12); raster min side 32px < 64 (-30)

### favicon
- **Formats:**
  - `png`: https://www.getdbt.com/img/site-meta/apple-touch-icon.png
- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/getdbt-com/tokens.json
- Tokens (CSS): /b/getdbt-com/brand.css
- This document: /b/getdbt-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/getdbt-com/mcp
- Agent integration guide: /agents.md