Identity · Voice
Voice
confident·crisp·modern·energetic
Sample · headline
“The web builder loved by designers.”
Do
- +Be crisp and declarative — one strong idea per line
- +Speak to designers as peers
- +Show the outcome: a live, shipped site
- +Keep energy high without hype
Don't
- –Don't pad with adjectives
- –Avoid generic 'no-code' clichés
- –Never bury the capability
FramerVoice