# Foot Locker

> Generated by BrandSweets from the footlocker-com BrandDoc (v2, schema 1). Do not edit by hand.

## Identity

**Tagline:** Latest sneakers, footwear and apparel for men, women and kids. Awesome deals and exclusive styles from Jordan, Nike, adidas, New Balance and more.

**Sector:** retail

**Domain:** footlocker.com

**Guidelines:** https://www.footlocker.com/brand


Latest sneakers, footwear and apparel for men, women and kids. Awesome deals and exclusive styles from Jordan, Nike, adidas, New Balance and more.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Near Black | `#0e1111` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Red | `#d12e20` | — | Secondary brand color. |
| `accent` | Bright Blue | `#036ad8` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Near Black | `#0e1111` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f4f5f5`, 100 `#e4e7e7`, 200 `#cdd6d6`, 300 `#aebcbc`, 400 `#92a5a5`, 500 `#789191`, 600 `#657b7b`, 700 `#536565`, 800 `#404f4f`, 900 `#2f3737`, 950 `#0e1111`
- **secondary:** 50 `#f9f1f1`, 100 `#f0dddb`, 200 `#f3b5b0`, 300 `#eb887f`, 400 `#e45f53`, 500 `#de3a2b`, 600 `#d12e20`, 700 `#9f2419`, 800 `#7c1c13`, 900 `#531913`, 950 `#36100d`
- **accent:** 50 `#eff5fa`, 100 `#d8e5f3`, 200 `#a5d0fe`, 300 `#6db3fd`, 400 `#3b98fc`, 500 `#0e81fb`, 600 `#036ad8`, 700 `#0359b5`, 800 `#02458d`, 900 `#09325d`, 950 `#06203c`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f4f5f5`, 100 `#e4e7e7`, 200 `#cdd6d6`, 300 `#aebcbc`, 400 `#92a5a5`, 500 `#789191`, 600 `#657b7b`, 700 `#536565`, 800 `#404f4f`, 900 `#2f3737`, 950 `#0e1111`

## Typography

### Families

#### Maven Pro `maven-pro`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `"Maven Pro", Arial, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** Maven Pro (`maven-pro`)
- **body:** Maven Pro (`maven-pro`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklch shorter hue, #0e1111 0%, #d12e20 100%)` — worst-case contrast white 5.09:1 AA, black 1.11:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklch shorter hue, #101111 0%, #9a655d 100%)` — ink #ffffff; worst-case contrast white 4.78:1 AA, black 1.11:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #171a1a 0%, #060909 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #1e2121 0%, #0c0f0f 100%)`; active `linear-gradient(180deg in oklch shorter hue, #101313 0%, #030404 100%)`

## Logos

### primary
- **Formats:**
  - `svg`: https://www.footlocker.com/images/FL/logo.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any

### mark
- **Formats:**
  - `svg` (36×31): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/b8707d1a-f99b-493f-a0e0-5680075fbd27/logos/mark-730ae707210321ab.svg
- **Clearspace:** 0.5× logo-height — Default clearspace (auto-seeded from the primary; refine after review).
- **Min size:** 16px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Symbol cropped from the primary lockup (horizontal split, 18% of the lockup). Auto-generated — review before use.

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/footlocker-com/tokens.json
- Tokens (CSS): /b/footlocker-com/brand.css
- This document: /b/footlocker-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/footlocker-com/mcp
- Agent integration guide: /agents.md