# Fitbit

> Generated by BrandSweets from the fitbit-com BrandDoc (v4, schema 1). Do not edit by hand.

## Identity

**Tagline:** Make every move a healthy one with Google Pixel and Fitbit fitness trackers and smartwatches designed for Google Health. Built with Gemini to deliver fitness…

**Sector:** electronics

**Domain:** fitbit.com


Make every move a healthy one with Google Pixel and Fitbit fitness trackers and smartwatches designed for Google Health. Built with Gemini to deliver fitness, sleep, and health coaching that fits your goals – and your life.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Charcoal | `#191c1d` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Blue | `#1967d2` | — | Secondary brand color. |
| `accent` | Pale Rose | `#edcdca` | — | Accent: highlights and secondary emphasis. |
| `surface` | Off-White | `#f9f9f9` | — | Page and card background. |
| `text` | Charcoal | `#191c1d` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f4f5f5`, 100 `#e5e6e6`, 200 `#ced3d4`, 300 `#b0b8ba`, 400 `#959fa3`, 500 `#7c898d`, 600 `#687478`, 700 `#555f62`, 800 `#424a4c`, 900 `#303536`, 950 `#191c1d`
- **secondary:** 50 `#f0f4f9`, 100 `#dae4f1`, 200 `#adcbf5`, 300 `#7babef`, 400 `#4d8eea`, 500 `#2474e5`, 600 `#1967d2`, 700 `#1350a4`, 800 `#0f3e80`, 900 `#112d55`, 950 `#0b1d37`
- **accent:** 50 `#f8f3f2`, 100 `#edcdca`, 200 `#e8bebb`, 300 `#d99791`, 400 `#cc736b`, 500 `#c15349`, 600 `#a74239`, 700 `#89362f`, 800 `#6a2a24`, 900 `#48211e`, 950 `#2f1613`
- **surface:** 50 `#f9f9f9`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f4f5f5`, 100 `#e5e6e6`, 200 `#ced3d4`, 300 `#b0b8ba`, 400 `#959fa3`, 500 `#7c898d`, 600 `#687478`, 700 `#555f62`, 800 `#424a4c`, 900 `#303536`, 950 `#191c1d`

## Typography

### Families

#### Google Sans `google-sans`
- **Source:** custom
- **Weights:** 400 Regular, 700 Bold
- **Fallback stack:** `"Google Sans", Arial, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

#### Google Sans Flex `google-sans-flex`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `"Google Sans Flex", "Google Sans", "Noto Sans", Arial, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** Google Sans Flex (`google-sans-flex`)
- **body:** Google Sans (`google-sans`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #191c1d 0%, #1967d2 100%)` — worst-case contrast white 5.37:1 AA, black 1.23:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #1b1c1c 0%, #566d91 100%)` — ink #ffffff; worst-case contrast white 5.26:1 AA, black 1.23:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #222527 0%, #101314 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #2a2d2e 0%, #171a1b 100%)`; active `linear-gradient(180deg in oklch shorter hue, #1b1e1f 0%, #0a0c0d 100%)`

## Logos

### primary
- **Formats:**
  - `png` (140×140): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/61fb928f-59d7-4e0d-900d-5dc65bfb216c/logos/primary-34f36bba4fc5e99f.png
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Re-sourced 2026-09-02 from the brand's own site (header-img). Hosted by us. Transcoded from image/jpeg to PNG (the schema has no jpg logo format). Selection: source=home-link-img (96); off-domain host lh3.googleusercontent.com (-12); inside the home link (+10)

### mark
- **Formats:**
  - `svg` (24×24): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/61fb928f-59d7-4e0d-900d-5dc65bfb216c/logos/mark-simpleicons-8534b09d2d62c05e.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 16px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Brand mark from Simple Icons (CC0 1.0, public domain). source: simple-icons · slug: fitbit · artwork citation: https://www.fitbit.com/uk/home

### favicon
- **Formats:**
  - `png`: https://www.gstatic.com/store/images/favicons/favicon_gstore_48px_new.png
- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/fitbit-com/tokens.json
- Tokens (CSS): /b/fitbit-com/brand.css
- This document: /b/fitbit-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/fitbit-com/mcp
- Agent integration guide: /agents.md