Identity · Voice
Voice
playful·inclusive·bold·creative·encouraging
Sample · headline
“Design, together.”
Do
- +Celebrate collaboration and the people doing the work
- +Be bold and a little joyful — it's okay to have fun
- +Invite everyone in; design isn't just for designers
- +Show the craft
Don't
- –Don't gatekeep with insider design jargon
- –Avoid cold, corporate distance
- –Don't take yourself too seriously
FigmaVoice