# FIFA

> Generated by BrandSweets from the fifa-com BrandDoc (v3, schema 1). Do not edit by hand.

## Identity

**Tagline:** The home of football across the globe, FIFA bring you the very latest tournament news, player exclusives and live match content all in one place.

**Sector:** sports

**Domain:** fifa.com


The home of football across the globe, FIFA bring you the very latest tournament news, player exclusives and live match content all in one place.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Deep Navy | `#102139` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Dark Blue | `#326295` | — | Secondary brand color. |
| `accent` | Mustard Yellow | `#ffdc4e` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Black | `#000000` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f2f4f8`, 100 `#dee4ed`, 200 `#b7cdeb`, 300 `#8caede`, 400 `#6492d3`, 500 `#4079c9`, 600 `#3166af`, 700 `#28538f`, 800 `#1f416f`, 900 `#1b2f4b`, 950 `#102139`
- **secondary:** 50 `#f2f5f8`, 100 `#dee5ed`, 200 `#bad0e8`, 300 `#90b4da`, 400 `#6a9acd`, 500 `#4783c2`, 600 `#386ea8`, 700 `#326295`, 800 `#24466b`, 900 `#1d3249`, 950 `#13212f`
- **accent:** 50 `#faf8ef`, 100 `#f4eed7`, 200 `#ffeda3`, 300 `#ffe16b`, 400 `#ffdc4e`, 500 `#ffce0a`, 600 `#e0b400`, 700 `#b89300`, 800 `#8f7200`, 900 `#5e4d08`, 950 `#3d3205`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`

## Typography

### Families

#### FIFASans Regular `fifasans-regular`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `"FIFASans Regular", "Poppins 500", "Noto Sans Regular", "'Helvetica Neue", Arial, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** FIFASans Regular (`fifasans-regular`)
- **body:** FIFASans Regular (`fifasans-regular`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #102139 0%, #326295 100%)` — worst-case contrast white 6.33:1 AA, black 1.30:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #1b212a 0%, #526173 100%)` — ink #ffffff; worst-case contrast white 6.33:1 AA, black 1.30:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #192b44 0%, #07172f 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #21334c 0%, #0e1f36 100%)`; active `linear-gradient(180deg in oklch shorter hue, #12233c 0%, #031027 100%)`

## Logos

### mark
- **Formats:**
  - `svg` (24×24): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/e4ccd916-c555-47ff-804c-aeee52caf90d/logos/mark-simpleicons-5e63c586c6aa7672.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 16px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Brand mark from Simple Icons (CC0 1.0, public domain). source: simple-icons · slug: fifa · artwork citation: https://en.wikipedia.org/wiki/FIFA

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/fifa-com/tokens.json
- Tokens (CSS): /b/fifa-com/brand.css
- This document: /b/fifa-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/fifa-com/mcp
- Agent integration guide: /agents.md