# Ferrari

> Generated by BrandSweets from the ferrari-com BrandDoc (v6, schema 1). Do not edit by hand.

## Identity

**Sector:** Automotive / luxury sports cars

**Founded:** 1939

**Domain:** ferrari.com


Ferrari was founded by Enzo Ferrari in Maranello, Italy — Scuderia Ferrari in 1929 as a racing team, the car company in 1939, with the first Ferrari-badged car in 1947. The Prancing Horse (Cavallino Rampante) on a yellow shield, the colour of Modena, is its symbol, and Rosso Corsa the racing red the cars are known by.

## Voice

**Tone:** passionate, exclusive, precise

### Do

- Speak of racing heritage and craftsmanship.
- Keep the Prancing Horse on its yellow shield.

### Don't

- Don't use discount or mass-market language.
- Don't crop the horse from the shield.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Rosso Corsa | `#d40000` | — | Racing red — the colour Ferrari's cars are known by. |
| `secondary` | Giallo Modena | `#fff200` | — | The shield yellow behind the Prancing Horse. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Black | `#000000` | — | Body text on surface. |

### Scales

- **primary:** 50 `#faefef`, 100 `#f4d7d7`, 200 `#ffa3a3`, 300 `#ff6b6b`, 400 `#ff3838`, 500 `#ff0a0a`, 600 `#d40000`, 700 `#b80000`, 800 `#8f0000`, 900 `#5e0808`, 950 `#3d0505`
- **secondary:** 50 `#fafaef`, 100 `#f4f2d7`, 200 `#fffaa3`, 300 `#fff86b`, 400 `#fff538`, 500 `#fff200`, 600 `#e0d500`, 700 `#b8ae00`, 800 `#8f8800`, 900 `#5e5a08`, 950 `#3d3b05`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`

## Typography

### Families

#### FerrariSans `ferrarisans`
- **Source:** custom
- **Weights:** 400 Regular, 700 Bold
- **Fallback stack:** `FerrariSans, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** FerrariSans (`ferrarisans`)
- **body:** FerrariSans (`ferrarisans`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #d40000 0%, #fff200 100%)` — worst-case contrast white 1.17:1, black 3.80:1 AA-large
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #a2685f 0%, #faf8c2 100%)` — ink #000000; worst-case contrast white 1.09:1, black 4.68:1 AA
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #d80c07 0%, #b70000 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #e32218 0%, #c50000 100%)`; active `linear-gradient(180deg in oklch shorter hue, #cd0000 0%, #a80000 100%)`

## Logos

### mark
- **Formats:**
  - `svg` (24×24): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/d40e8ed1-e540-4707-b0a6-79aaf9bdf198/logos/mark-simpleicons-9950333e3a17d115.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 16px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Brand mark from Simple Icons (CC0 1.0, public domain). source: simple-icons · slug: ferrari · artwork citation: https://www.ferrari.com

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/ferrari-com/tokens.json
- Tokens (CSS): /b/ferrari-com/brand.css
- This document: /b/ferrari-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/ferrari-com/mcp
- Agent integration guide: /agents.md