# Etsy

> Generated by BrandSweets from the etsy-com BrandDoc (v5, schema 1). Do not edit by hand.

## Identity

**Tagline:** Find the perfect handmade gift, vintage & on-trend clothes, unique jewelry, and more… lots more.

**Sector:** e-commerce

**Domain:** etsy.com


Find the perfect handmade gift, vintage & on-trend clothes, unique jewelry, and more… lots more.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Etsy Orange | `#f1641e` | — | The wordmark orange. |
| `secondary` | Red-Orange | `#cf4018` | — | Secondary brand color. |
| `accent` | Blue | `#254ec1` | — | Accent: highlights and secondary emphasis. |
| `surface` | Off-White | `#faf8f5` | — | Page and card background. |
| `text` | Black | `#000000` | — | Body text on surface. |

### Scales

- **primary:** 50 `#faf3f0`, 100 `#f2e1d9`, 200 `#f9c4a9`, 300 `#f69f74`, 400 `#f37e44`, 500 `#f1641e`, 600 `#d34f0d`, 700 `#ad410b`, 800 `#863209`, 900 `#59260d`, 950 `#3a1908`
- **secondary:** 50 `#f9f2f0`, 100 `#f1dfda`, 200 `#f5bdad`, 300 `#ef947b`, 400 `#ea6f4d`, 500 `#e54e24`, 600 `#cf4018`, 700 `#a43313`, 800 `#80270f`, 900 `#552011`, 950 `#37150b`
- **accent:** 50 `#f1f3f9`, 100 `#dce1ef`, 200 `#b2c3f0`, 300 `#839ee7`, 400 `#587cdf`, 500 `#315ed8`, 600 `#254ec1`, 700 `#1d3f9a`, 800 `#173178`, 900 `#162550`, 950 `#0e1834`
- **surface:** 50 `#faf8f5`, 100 `#eae6e1`, 200 `#e0d4c2`, 300 `#cdba9d`, 400 `#bca27b`, 500 `#ad8d5c`, 600 `#95784b`, 700 `#7a623e`, 800 `#5f4c30`, 900 `#413625`, 950 `#2a2318`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`

## Typography

### Families

#### ABCDiatype `abcdiatype`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `ABCDiatype, -apple-system, "Helvetica Neue", "Droid Sans", Arial, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** ABCDiatype (`abcdiatype`)
- **body:** ABCDiatype (`abcdiatype`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklch shorter hue, #ffb796 0%, #f1641e 50%, #ac2e00 100%)` — worst-case contrast white 1.69:1, black 3.15:1 AA-large
- **--brand-gradient-hero:** `linear-gradient(135deg in oklch shorter hue, #8a7065 0%, #663522 50%, #2b0404 100%)` — ink #ffffff; worst-case contrast white 4.58:1 AA, black 1.12:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #dc5000 0%, #bf3500 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #e65a0b 0%, #ca3f00 100%)`; active `linear-gradient(180deg in oklch shorter hue, #d14600 0%, #b13000 100%)`

## Logos

### primary
- **Formats:**
  - `svg`: https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/616d1902-a069-496c-b2a5-78895776094e/logos/primary-d39f89580df9bc2e.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Re-sourced 2026-09-02 from the brand's own site (path-probe). Hosted by us. Selection: https://etsy.com/img/logo.svg

### mark
- **Formats:**
  - `svg` (24×24): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/616d1902-a069-496c-b2a5-78895776094e/logos/mark-simpleicons-b916f07ceadf5446.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 16px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Brand mark from Simple Icons (CC0 1.0, public domain). source: simple-icons · slug: etsy · artwork citation: https://www.etsy.com/uk/press

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/etsy-com/tokens.json
- Tokens (CSS): /b/etsy-com/brand.css
- This document: /b/etsy-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/etsy-com/mcp
- Agent integration guide: /agents.md