# Dyson

> Generated by BrandSweets from the dyson-com BrandDoc (v4, schema 1). Do not edit by hand.

## Identity

**Tagline:** Shop at Dyson.com for free shipping and warranty. Dyson vacuum cleaners, hair dryers, hair straighteners, hair stylers, air purifiers, humidifiers, hand drye…

**Sector:** hardware

**Domain:** dyson.com


Shop at Dyson.com for free shipping and warranty. Dyson vacuum cleaners, hair dryers, hair straighteners, hair stylers, air purifiers, humidifiers, hand dryers and lighting.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Black | `#000000` | — | Dyson runs a monochrome identity: the wordmark is black (or reversed to white); the extractor's mid-grey was a text colour, not a brand colour. Source: Dyson's own site: black wordmark, no chromatic brand colour. |
| `secondary` | Dark Orange | `#ac5d00` | — | Secondary brand color. |
| `accent` | Denim | `#0066cc` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Black | `#000000` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`
- **secondary:** 50 `#faf5ef`, 100 `#f4e6d7`, 200 `#ffd4a3`, 300 `#ffba6b`, 400 `#ffa238`, 500 `#ff8d0a`, 600 `#e07800`, 700 `#ac5d00`, 800 `#8f4c00`, 900 `#5e3608`, 950 `#3d2305`
- **accent:** 50 `#eff5fa`, 100 `#d7e5f4`, 200 `#a3d1ff`, 300 `#6bb5ff`, 400 `#389cff`, 500 `#0a85ff`, 600 `#0066cc`, 700 `#005cb8`, 800 `#00478f`, 900 `#08335e`, 950 `#05213d`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`

## Typography

### Families

#### DysonFutura `dysonfutura`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `DysonFutura, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** DysonFutura (`dysonfutura`)
- **body:** DysonFutura (`dysonfutura`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #000000 0%, #ac5d00 100%)` — worst-case contrast white 4.86:1 AA, black 1.00:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #000000 0%, #8a6e59 100%)` — ink #ffffff; worst-case contrast white 4.71:1 AA, black 1.00:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)`; active `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)`

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/dyson-com/tokens.json
- Tokens (CSS): /b/dyson-com/brand.css
- This document: /b/dyson-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/dyson-com/mcp
- Agent integration guide: /agents.md