# Dutch Bros

> Generated by BrandSweets from the dutchbros-com BrandDoc (v4, schema 1). Do not edit by hand.

## Identity

**Tagline:** Dutch Bros® Coffee is your go-to drive thru for coffee, energy drinks, and more. Order ahead on the app and stop by a shop near you.

**Sector:** food-bev

**Domain:** dutchbros.com


Dutch Bros® Coffee is your go-to drive thru for coffee, energy drinks, and more. Order ahead on the app and stop by a shop near you.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Black | `#000000` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Navy | `#006098` | — | Secondary brand color. |
| `accent` | Navy | `#005f98` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Black | `#000000` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`
- **secondary:** 50 `#eff6fa`, 100 `#d7e9f4`, 200 `#a3ddff`, 300 `#6bc9ff`, 400 `#38b6ff`, 500 `#0aa5ff`, 600 `#008ee0`, 700 `#0074b8`, 800 `#006098`, 900 `#083f5e`, 950 `#05293d`
- **accent:** 50 `#eff6fa`, 100 `#d7e9f4`, 200 `#a3dcff`, 300 `#6bc6ff`, 400 `#38b3ff`, 500 `#0aa1ff`, 600 `#008ae0`, 700 `#0071b8`, 800 `#005f98`, 900 `#083d5e`, 950 `#05283d`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`

## Typography

### Families

#### Apple Color Emoji `apple-color-emoji`
- **Source:** custom
- **Weights:** 400 Regular, 700 Bold
- **Fallback stack:** `"Apple Color Emoji", ui-sans-serif, system-ui, sans-serif, "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

#### futura-pt `futura-pt`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `futura-pt, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** futura-pt (`futura-pt`)
- **body:** Apple Color Emoji (`apple-color-emoji`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #000000 0%, #006098 100%)` — worst-case contrast white 6.72:1 AA, black 1.00:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #000000 0%, #485e71 100%)` — ink #ffffff; worst-case contrast white 6.74:1 AA, black 1.00:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)`; active `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)`

## Logos

### primary
- **Formats:**
  - `svg` (292×70): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/2f18e030-9ce9-43d0-ba53-f9a439929152/logos/primary-de87de7fda649b1c.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Re-sourced 2026-09-02 from the brand's own site (header-img). Hosted by us. Selection: source=home-link-img (96); vector SVG (+16); aspect 4.17 — wordmark shape (+14)

### mono
- **Formats:**
  - `svg`: https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/2f18e030-9ce9-43d0-ba53-f9a439929152/logos/mono-8dd447358c74bde5.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** light, muted
- **Disallowed backgrounds:** dark
- **Notes:** Derived from the primary logo (flattened to #000000). Auto-generated — review before use.

### inverse
- **Formats:**
  - `svg`: https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/2f18e030-9ce9-43d0-ba53-f9a439929152/logos/inverse-19da5dd88885219c.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** dark
- **Disallowed backgrounds:** light
- **Notes:** Derived from the primary logo (flattened to #ffffff). Auto-generated — review before use.

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/dutchbros-com/tokens.json
- Tokens (CSS): /b/dutchbros-com/brand.css
- This document: /b/dutchbros-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/dutchbros-com/mcp
- Agent integration guide: /agents.md