# Dunkin'

> Generated by BrandSweets from the dunkindonuts-com BrandDoc (v2, schema 1). Do not edit by hand.

## Identity

**Tagline:** Sip into Dunkin' and enjoy America's favorite coffee and baked goods chain. View menu items, join Dunkin' Rewards, locate stores, and discover career opportu…

**Sector:** food-bev

**Domain:** dunkindonuts.com


Sip into Dunkin' and enjoy America's favorite coffee and baked goods chain. View menu items, join Dunkin' Rewards, locate stores, and discover career opportunities.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Charcoal | `#3e342f` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Blue | `#0000ee` | — | Secondary brand color. |
| `accent` | Raspberry | `#c63663` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Black | `#000000` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f6f5f4`, 100 `#e7e5e4`, 200 `#d8cfcb`, 300 `#bfb2ab`, 400 `#a9978e`, 500 `#967f73`, 600 `#806b60`, 700 `#69584f`, 800 `#51443d`, 900 `#3e342f`, 950 `#25201d`
- **secondary:** 50 `#efeffa`, 100 `#d7d7f4`, 200 `#a3a3ff`, 300 `#6b6bff`, 400 `#3838ff`, 500 `#0a0aff`, 600 `#0000ee`, 700 `#0000b8`, 800 `#00008f`, 900 `#08085e`, 950 `#05053d`
- **accent:** 50 `#f8f2f4`, 100 `#eddee3`, 200 `#ebb7c8`, 300 `#df8ba6`, 400 `#d46387`, 500 `#c63663`, 600 `#b03059`, 700 `#902749`, 800 `#701f38`, 900 `#4c1a2a`, 950 `#31111b`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`

## Typography

### Families

#### Dunkin Sans Extra Bold `dunkin-sans-extra-bold`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `"Dunkin Sans Extra Bold", Arial, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** Dunkin Sans Extra Bold (`dunkin-sans-extra-bold`)
- **body:** Dunkin Sans Extra Bold (`dunkin-sans-extra-bold`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklch shorter hue, #3e342f 0%, #0000ee 100%)` — worst-case contrast white 9.34:1 AA, black 1.74:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklch shorter hue, #393634 0%, #324d88 100%)` — ink #ffffff; worst-case contrast white 8.21:1 AA, black 1.75:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #493e39 0%, #342a25 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #514641 0%, #3b312d 100%)`; active `linear-gradient(180deg in oklch shorter hue, #413732 0%, #2c231e 100%)`

## Logos

### primary
- **Formats:**
  - `svg`: https://www.dunkindonuts.com/assets/icons/dun-header-logo.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any

### mono
- **Formats:**
  - `svg` (133×65): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/1040217c-3a12-49fd-84f3-ef2a585cf027/logos/mono-03a929670383212f.svg
- **Clearspace:** 1× logo-height — Default clearspace (auto-seeded from the primary; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** light, muted, any
- **Notes:** Derived from the primary logo (flattened to #000000). Auto-generated — review before use.

### inverse
- **Formats:**
  - `svg` (133×65): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/1040217c-3a12-49fd-84f3-ef2a585cf027/logos/inverse-98d24e8b061bffc0.svg
- **Clearspace:** 1× logo-height — Default clearspace (auto-seeded from the primary; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** dark, brand
- **Disallowed backgrounds:** light
- **Notes:** Derived from the primary logo (flattened to #ffffff). Auto-generated — review before use.

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/dunkindonuts-com/tokens.json
- Tokens (CSS): /b/dunkindonuts-com/brand.css
- This document: /b/dunkindonuts-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/dunkindonuts-com/mcp
- Agent integration guide: /agents.md