{
  "$generatedBy": "BrandSweets tokens.json — duckduckgo-com v4",
  "brand": {
    "slug": "duckduckgo-com",
    "name": "DuckDuckGo",
    "version": 4,
    "schemaVersion": "1"
  },
  "identity": {
    "name": "DuckDuckGo",
    "tagline": "The Internet privacy company that empowers you to seamlessly take control of your personal information online, without any tradeoffs.",
    "sector": "big-tech"
  },
  "colors": {
    "primary": {
      "hex": "#000000",
      "name": "Black",
      "usage": "Primary brand color: CTAs, links, active states.",
      "scale": {
        "50": "#f5f5f5",
        "100": "#e6e6e6",
        "200": "#d1d1d1",
        "300": "#b5b5b5",
        "400": "#9c9c9c",
        "500": "#858585",
        "600": "#707070",
        "700": "#5c5c5c",
        "800": "#474747",
        "900": "#333333",
        "950": "#000000"
      }
    },
    "secondary": {
      "hex": "#d83544",
      "name": "Crimson",
      "usage": "Secondary brand color.",
      "scale": {
        "50": "#f9f1f2",
        "100": "#efdcde",
        "200": "#f0b2b8",
        "300": "#e7838d",
        "400": "#df5865",
        "500": "#d83544",
        "600": "#bc2433",
        "700": "#9a1d2a",
        "800": "#781721",
        "900": "#50161b",
        "950": "#340e12"
      }
    },
    "accent": {
      "hex": "#38b26a",
      "name": "Medium Sea Green",
      "usage": "Accent: highlights and secondary emphasis.",
      "scale": {
        "50": "#f2f8f4",
        "100": "#deede4",
        "200": "#b9e9cd",
        "300": "#8fdcaf",
        "400": "#68cf93",
        "500": "#45c47a",
        "600": "#38b26a",
        "700": "#2c8c54",
        "800": "#226d41",
        "900": "#1c4a2f",
        "950": "#12301f"
      }
    },
    "surface": {
      "hex": "#f7f5f2",
      "name": "Off-White",
      "usage": "Page and card background.",
      "scale": {
        "50": "#f7f5f2",
        "100": "#e9e6e2",
        "200": "#dcd3c6",
        "300": "#c7b9a3",
        "400": "#b3a084",
        "500": "#a28a67",
        "600": "#8b7655",
        "700": "#726046",
        "800": "#594b36",
        "900": "#3d3529",
        "950": "#28231a"
      }
    },
    "text": {
      "hex": "#000000",
      "name": "Black",
      "usage": "Body text on surface.",
      "scale": {
        "50": "#f5f5f5",
        "100": "#e6e6e6",
        "200": "#d1d1d1",
        "300": "#b5b5b5",
        "400": "#9c9c9c",
        "500": "#858585",
        "600": "#707070",
        "700": "#5c5c5c",
        "800": "#474747",
        "900": "#333333",
        "950": "#000000"
      }
    }
  },
  "typography": {
    "families": {
      "ducksansproduct": {
        "family": "DuckSansProduct",
        "source": "custom",
        "stack": "DuckSansProduct, -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, Oxygen-Sans, Ubuntu, Cantarell, \"Helvetica Neue\", Arial, \"Noto Sans\", sans-serif",
        "weights": [
          400,
          600,
          700
        ],
        "licensingNote": "Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license."
      }
    },
    "roles": {
      "heading": {
        "familyRef": "ducksansproduct",
        "stack": "DuckSansProduct, -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, Oxygen-Sans, Ubuntu, Cantarell, \"Helvetica Neue\", Arial, \"Noto Sans\", sans-serif"
      },
      "body": {
        "familyRef": "ducksansproduct",
        "stack": "DuckSansProduct, -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, Oxygen-Sans, Ubuntu, Cantarell, \"Helvetica Neue\", Arial, \"Noto Sans\", sans-serif"
      }
    },
    "scale": [
      {
        "name": "sm",
        "sizeRem": 0.875,
        "lineHeight": 1.5
      },
      {
        "name": "base",
        "sizeRem": 1,
        "lineHeight": 1.6
      },
      {
        "name": "lg",
        "sizeRem": 1.25,
        "lineHeight": 1.4
      },
      {
        "name": "xl",
        "sizeRem": 1.75,
        "lineHeight": 1.25
      },
      {
        "name": "2xl",
        "sizeRem": 2.25,
        "lineHeight": 1.15
      },
      {
        "name": "display",
        "sizeRem": 3.5,
        "lineHeight": 1.05,
        "letterSpacingEm": -0.02
      }
    ]
  },
  "brandGradient": {
    "brand": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0,
              0,
              0
            ],
            "hex": "#000000"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.847,
              0.208,
              0.267
            ],
            "hex": "#d83544"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklab, #000000 0%, #d83544 100%)",
          "interpolation": "oklab",
          "angle": 135,
          "name": "brand",
          "contrast": {
            "white": {
              "ratio": 4.654,
              "at": 1,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "The canonical brand gradient (--brand-gradient)."
    },
    "hero": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0,
              0,
              0
            ],
            "hex": "#000000"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.62,
              0.408,
              0.4
            ],
            "hex": "#9e6866"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklab, #000000 0%, #9e6866 100%)",
          "interpolation": "oklab",
          "angle": 135,
          "name": "hero",
          "ink": "#ffffff",
          "contrast": {
            "white": {
              "ratio": 4.54,
              "at": 1,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Low-chroma hero background with a text-safe ink (--brand-gradient-hero)."
    },
    "button": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.035,
              0.035,
              0.035
            ],
            "hex": "#090909"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.004,
              0.004,
              0.004
            ],
            "hex": "#010101"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 180,
          "name": "button",
          "ink": "#ffffff",
          "states": {
            "hover": "linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)",
            "active": "linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)"
          },
          "contrast": {
            "white": {
              "ratio": 19.912,
              "at": 0,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.006,
              "at": 0.873,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Button / CTA surface with hover and active states (--brand-gradient-button)."
    }
  }
}