# DuckDuckGo

> Generated by BrandSweets from the duckduckgo-com BrandDoc (v4, schema 1). Do not edit by hand.

## Identity

**Tagline:** The Internet privacy company that empowers you to seamlessly take control of your personal information online, without any tradeoffs.

**Sector:** big-tech

**Domain:** duckduckgo.com

**Guidelines:** https://duckduckgo.com/press


The Internet privacy company that empowers you to seamlessly take control of your personal information online, without any tradeoffs.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Black | `#000000` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Crimson | `#d83544` | — | Secondary brand color. |
| `accent` | Medium Sea Green | `#38b26a` | — | Accent: highlights and secondary emphasis. |
| `surface` | Off-White | `#f7f5f2` | — | Page and card background. |
| `text` | Black | `#000000` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`
- **secondary:** 50 `#f9f1f2`, 100 `#efdcde`, 200 `#f0b2b8`, 300 `#e7838d`, 400 `#df5865`, 500 `#d83544`, 600 `#bc2433`, 700 `#9a1d2a`, 800 `#781721`, 900 `#50161b`, 950 `#340e12`
- **accent:** 50 `#f2f8f4`, 100 `#deede4`, 200 `#b9e9cd`, 300 `#8fdcaf`, 400 `#68cf93`, 500 `#45c47a`, 600 `#38b26a`, 700 `#2c8c54`, 800 `#226d41`, 900 `#1c4a2f`, 950 `#12301f`
- **surface:** 50 `#f7f5f2`, 100 `#e9e6e2`, 200 `#dcd3c6`, 300 `#c7b9a3`, 400 `#b3a084`, 500 `#a28a67`, 600 `#8b7655`, 700 `#726046`, 800 `#594b36`, 900 `#3d3529`, 950 `#28231a`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`

## Typography

### Families

#### DuckSansProduct `ducksansproduct`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `DuckSansProduct, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Oxygen-Sans, Ubuntu, Cantarell, "Helvetica Neue", Arial, "Noto Sans", sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** DuckSansProduct (`ducksansproduct`)
- **body:** DuckSansProduct (`ducksansproduct`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #000000 0%, #d83544 100%)` — worst-case contrast white 4.65:1 AA, black 1.00:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #000000 0%, #9e6866 100%)` — ink #ffffff; worst-case contrast white 4.54:1 AA, black 1.00:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)`; active `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)`

## Logos

### primary
- **Formats:**
  - `svg` (154×32): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/1d587121-0ef3-47e4-894f-bfff1ee03415/logos/primary-d9f5fcd1aed451fa.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Re-sourced 2026-09-02 from the brand's own site (inline-svg). Hosted by us. Selection: source=header-svg (66); vector SVG (+16); aspect 4.81 — wordmark shape (+14)

### mark
- **Formats:**
  - `svg` (24×24): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/1d587121-0ef3-47e4-894f-bfff1ee03415/logos/mark-simpleicons-4f5e7a5764dbeb83.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 16px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Brand mark from Simple Icons (CC0 1.0, public domain). source: simple-icons · slug: duckduckgo · artwork citation: https://github.com/duckduckgo/duckduckgo-privacy-extension/blob/5c6ac8d6a07421adbfb97ee2ff855dd7655f8d71/shared/img/logo-small-grayscale.svg

### mono
- **Formats:**
  - `svg`: https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/1d587121-0ef3-47e4-894f-bfff1ee03415/logos/mono-f5501b1e3859c7d7.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** light, muted
- **Disallowed backgrounds:** dark
- **Notes:** Derived from the primary logo (flattened to #000000). Auto-generated — review before use.

### inverse
- **Formats:**
  - `svg`: https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/1d587121-0ef3-47e4-894f-bfff1ee03415/logos/inverse-cc1f62dac34444d8.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** dark
- **Disallowed backgrounds:** light
- **Notes:** Derived from the primary logo (flattened to #ffffff). Auto-generated — review before use.

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/duckduckgo-com/tokens.json
- Tokens (CSS): /b/duckduckgo-com/brand.css
- This document: /b/duckduckgo-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/duckduckgo-com/mcp
- Agent integration guide: /agents.md