← DuckDuckGo

Guidelines deck

4 boards · page order preserved

  1. big-techduckduckgo.com

    DuckDuckGo

    The Internet privacy company that empowers you to seamlessly take control of your personal information online, without any tradeoffs.

    DuckDuckGoCover
    01Covercover
  2. Tokens · Color

    Color System

    Black
    primary#000000
    50950
    AA 19.3
    Off-White
    surface#F7F5F2
    50950
    Black
    text#000000
    50950
    AA 19.3
    Medium Sea Green
    accent#38B26A
    50950
    Crimson
    secondary#D83544
    50950
    DuckDuckGoColor System
    02Color Systemcolor-system
  3. Tokens · Typography

    Type Specimen

    Aa
    DuckSansProductcustom

    The Internet privacy company that empowers you to seamlessly take control of your personal information online, without any tradeoffs.

    Regular400Semibold600Bold700
    DuckDuckGoType Specimen
    03Type Specimentype-specimen
  4. Identity · Marks

    Logo Suite

    primaryclear 1× logo heightmin 24px · screen
    DuckDuckGo
    light
    DuckDuckGo
    dark
    DuckDuckGo
    brand
    markclear 1× logo heightmin 16px · screen
    DU
    light
    DU
    dark
    DU
    brand
    monoclear 1× logo heightmin 24px · screen
    DuckDuckGo
    light
    DuckDuckGo
    dark
    DuckDuckGo
    brand
    inverseclear 1× logo heightmin 24px · screen
    DuckDuckGo
    light
    DuckDuckGo
    dark
    DuckDuckGo
    brand
    Favicon legibilitymark · at native px
    DU
    16px
    DU
    20px
    DU
    24px
    DuckDuckGoLogo Suite
    04Logo Suitelogo-suite